基于多Agent的企业市场营销决策支持系统设计  

Design of Enterprise Marketing Decision Support System Based on Multi-Agent

作　　者：葛晓飞 GE Xiaofei(Training College,Shaanxi Post and Telecommunication College,Xianyang 712000,China)

机构地区：[1]陕西邮电职业技术学院培训中心,陕西咸阳712000

出　　处：《微型电脑应用》2023年第4期63-66,共4页Microcomputer Applications

基　　金：陕西邮电职业技术学院培训学院2015年度院级课题项目(SPTC20150606)。

摘　　要：由于当前已有系统未能采用模糊调整-模拟反馈方法对市场需求进行预测,导致企业市场营销决策支持错误率和响应时间上升、可靠性下降,为此提出一种基于多Agent的企业市场营销决策支持系统,结合Agent技术和理论进行设计,详细阐述系统的具体操作流程。通过模糊调整-模拟反馈方法对企业市场需求进行预测,调整市场营销策略,确定营销计划,最终实现企业市场营销决策支持系统设计。仿真实验结果表明,所设计系统能够有效提升系统的可靠性,同时降低企业市场营销决策支持错误率和响应时间。The existing system does not use the fuzzy adjustment simulation feedback method to predict the market demand,hence,the error rate and response time of enterprise marketing decision support are increased,and the reliability is decreased.Therefore,a multi-agent based enterprise marketing decision support system is proposed,which is designed by combining the agent technology and theory,and the specific operation process of the system is described in detail.The fuzzy adjustment simulation feedback method is used to predict the enterprise market demand,adjust the marketing strategy,determine the marketing plan,and finally realize the design of enterprise marketing decision support system.Simulation results show that the designed system can effectively improve the reliability of the system,and reduce the error rate and response time of enterprise marketing decision support.

关 键 词：多AGENT 企业市场 营销决策支持系统 模糊调整 

分 类 号：TP399[自动化与计算机技术—计算机应用技术]