基于层次分析法的体育赛事承办方赛事营运风险分析  

Analysis of Operational Risks of Sports Event Organizers Based on Analytic Hierarchy Process

作　　者：杨宇轩 石蕾[1] YANG Yu-xuan;SHI Lei(Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学,天津300384

出　　处：《价值工程》2023年第12期43-45,共3页Value Engineering

摘　　要：在新时代背景下,随着体育文化的推广,体育赛事已经成为带动国家乃至世界经济文化发展的重要支撑之一,然而体育赛事承办赛事运营的风险不可忽略。因此,城市在把握住体育赛事承办机会的同时,也要识别出体育赛事承办方赛事运营风险,运用合理的方法分析,进而找到解决的办法,从而尽可能地降低甚至规避该风险。In the context of the new era,with the promotion of sports culture,sports events have become one of the important supports driving the economic and cultural development of countries and even the world.However,the risks of sports event hosting and operation cannot be ignored.Therefore,while seizing the opportunity to host sports events,cities should also identify the operational risks of sports event organizers,analyze them using reasonable methods,and find solutions to minimize or even avoid such risks as much as possible.

关 键 词：层次分析法 体育赛事承办方赛事运营 风险分析 市场营销 

分 类 号：G807.4[文化科学—体育训练]