合法性溢出视角下IP生态系统涌现机理——基于数字文创产业的案例研究  

Research on the Mechanism of IP Ecosystems Emergence from Legitimacy Spillover Perspective:A Case Study from the Industry of Digital Culture and Creation

作　　者：施必翔 唐方成[1,2] 郝玉 SHI Bixiang;TANG Fangcheng;HAO Yu(School of Economics and Management,Beijing Jiaotong University,Beijing 100044,China;School of Economics and Management,Beijing University of Chemical Technology,Beijing 100029,China)

机构地区：[1]北京交通大学经济管理学院,北京100044 [2]北京化工大学经济管理学院,北京100029

出　　处：《科学学与科学技术管理》2023年第3期42-62,共21页Science of Science and Management of S.& T.

基　　金：国家自然科学基金面上项目(72072008);国家留学基金(202007090066);中央高校基本科研业务费专项资金(buctrc201804);北京化工大学一流学科建设专项资金(XK1802-5)。

摘　　要：聚焦形成、涌现过程是探究IP生态系统这一新兴管理现象的适宜起点,但理论界对于参与主体间互动如何促进新兴生态系统涌现仍缺乏深入洞见。由此,以数字文创产业具有代表性的LOL生态系统为例,引入合法性溢出视角,深入探索参与主体间合法性溢出促进IP生态系统形成、涌现的作用机理。结果发现:(1)IP生态系统涌现过程中,伴随上下游参与主体的逐渐接入,核心企业面对不同类型、方向的合法性溢出,会针对性实施4种溢出管理战略,即“枢纽型”“隔离型”“利用型”以及“阻断型”,以促进核心企业与其他参与主体间正向合法性溢出,抑制负向合法性溢出;(2)基于核心企业与其他参与主体间合法性的良性互动,各参与主体的合法性资源得以持续积累,进而一方面作用于生态系统价值主张的形成过程,另一方面作用于生态系统价值主张匹配达成共识参与者的指引与统合过程,最终帮助生态系统所有参与者迅速提升对价值主张的集体理解与认同,从而不断推进IP价值主张的商业化进程。在此基础上,进一步提炼出基于合法性溢出的IP生态系统涌现过程模型。Accompanied by the rapid development of emerging information technology,the digital culture and creation industry is constantly changing and growing,which gradually attracts widespread attention from all works of life.In particular,in order to promote the rapid improvement of their competitive advantages,the focal firms,through the core of the value proposition around high-quality Intellectual Property(IP),build a value proposition(VP)as the core of the interdependent and mutually beneficial IP ecosystem,which has become a popular topic of industrial practice.However,the existing literature still lacks in-depth thinking and attention to the emergence process of this ecosystem.Thus,a deeper exploration of the inherent mechanism of the IP ecosystem emergence has critical implications for theory and practice for understanding this emerging management phenomenon.This paper systematically reviews the extant studies on ecosystem formation and emergence,defines the concept of IP ecosystem,and then discusses the importance and necessity of introducing the perspective of legitimacy spillover based on the research vein of legitimacy spillover.On this basis,it outlines the emergence mechanism of the IP ecosystem from the legitimacy spillover view at the theoretical level.Furthermore,this research selects the case of the ecosystem around League of Legends.It then deeply examines in phases the strategic actions implemented by the focal firm in the face of legitimacy spillover with different types and directions and the accompanying evolution of the ecosystem VP from the emergence to clarity,and then to guidance and integration,rigorously following the procedures of single longitudinal case study and the structured data analysis.The result demonstrates that,along with the gradual access of upstream and downstream participants during the process of emergence,the focal firm can implement the four types of managing strategies,i.e.,the hub and the isolation,the utilization,and the block,in response to the legitimacy spillover with

关 键 词：IP生态系统 合法性溢出 耦合关系 价值主张 

分 类 号：F49[经济管理—产业经济]