平台经济的竞争特征及常态化监管方向  

The Competitive Characteristics of Platform Economy and the Direction of Regular Supervision

作　　者：任晓聪 于左[1] REN Xiao-cong;YU Zuo(Research Center of Industrial Organization and Enterprise Organization,Northeastern University of Finance and Economics,Dalian,Liaoning,116012;School of Economics,Liaoning University,Shenyang,Liaoning,110036)

机构地区：[1]东北财经大学产业组织与企业组织研究中心,辽宁大连116012 [2]辽宁大学经济学院,辽宁沈阳110036

出　　处：《深圳大学学报（人文社会科学版）》2023年第2期69-77,共9页Journal of Shenzhen University：Humanities & Social Sciences

基　　金：辽宁省社会科学规划基金项目“东北地区城市公用事业PPP改革发展研究”(L19CJL004)。

摘　　要：对平台经济实施常态化监管能够为经济发展拓展空间,更好地利用平台经济内生创新能力带动经济发展,促进社会资源充分合理利用。在内生创新分析框架下,平台经济可分为价值创造型平台和价值增殖型平台,前者的盈利方式是通过技术创新提升新商品价值,市场竞争力表现为技术竞争或创造力竞争;后者最有力的竞争策略是降低价格,市场竞争力体现为价格竞争。平台经济常态化监管要积极关注平台经济发展前沿,弹性平衡创新与监管问题;推进协同共治,打造公私一体化协同监管模式;分类对待、精准施策,合理确定平台责任与监管边界。具体而言,价值创造型平台经济常态化监管应关注动态竞争,市场份额与持续时间等要素可不再作为重要的监管对象,而是否限制“创造力”要素流动、是否对后来竞争者开放、进入门槛高低等因素才是考察重点;价值增殖型平台经济常态化监管则应关注价格竞争,采取事前监管方式,避免平台违规行为对市场造成严重负面影响。The regular supervision of platform economy can expand the space for economic development,better utilize the endogenous innovation capacity of platform economy to drive economic development,and promote full and reasonable utilization of social resources.Under the framework of endogenous innovation analysis,the platform can be divided into value-creating platform and vale-increasing platform.The profit mode of the former is to enhance the value of new commodities through technological innovation,and the market competitiveness is manifested as technological competition or creativity competition.The most powerful competition policy of the latter is to reduce prices,and market competitiveness is reflected in price competition.The regular supervision of platform economy should pay attention to the development frontier of platform economy actively,and flexibly balance innovation and supervision;Promote collaborative governance and create a model of coordinated regulation that integrates public and private sectors;Classify and implement targeted policies to reasonably determine the boundary of plaform responsibility and supervision.Specific to the regular regulatory policies of different types of platform economy,the regular regulation of the economy of value-creating platform should pay attention to dynamic competition.Factors such as market share and duration can no longer be regarded as important regulatory objects,but the key factors are whether to restrict the flow of"creativity"factors,whether to open to later competitors,and the level of entry threshold.On the other hand,the regular economic regulation of value-increasing platform should pay attention to price competition and adopt prior supervision to avoid the serious negative impact of platform violations on the market.

关 键 词：平台经济 常态化监管 内生创新 价值创造型平台 价值增殖型平台 

分 类 号：F49[经济管理—产业经济] F724