媒介境遇下的乡村生活  

A Reflection on Rural Life under the Media Situation

作　　者：李红艳[1] Li Hongyan

机构地区：[1]中国农业大学人文与发展学院,北京100083

出　　处：《社会科学战线》2023年第4期165-178,282,共15页Social Science Front

基　　金：国家社会科学基金重点项目(21AZD144)。

摘　　要：随着社会媒介化进程不断推进,媒介生活逐渐成为乡村日常生活的核心组成部分。理解乡村社会中的媒介生活可以从媒介境遇角度、从最广泛意义上的媒介——口语与书面语在城乡“分割”中所呈现的历史维度进行讨论,在此基础上阐释城乡叙述方式的改变。可以看到,其改变体现在:媒介景观已经成为一种无形的围墙,存在于城市,也存在于乡村,媒介景观同时也是信息中心。城乡叙述的部分权利从城市转移到了乡村,乡村与城市之间的信息传播生态系统发生了位移和游离;媒介地方感有反向依附感和泥土依附感等属性。因此,媒介境遇下的乡村属性是以地缘和血缘共同属性为基础的、具有层次性的、从抽象的村落意识到具体而微的村民个体的行为与实践过程等诸多因素的综合。在上述种种行为和实践中蕴含着丰富而生动的地方生活场景,而这些生活场景也促进了地方属性的固化与创新。With the interaction of social mediation and the process of mediated society,media life has become the core of rural daily life.The understanding of media life in rural society can be discussed from the perspective of media situation and from the historical dimension presented by the media in the broadest sensespoken and writen language in the"division"between urban and rural areas,forming a basis to explain the change of urban and rural narrative mode.This change is reflected in the fact that the media landscape has become an invisible wall,which exists both inside the city and the countryside,as a wall and an information center as well.As a result,part of the rights of urban and rural narratives have been transferred from cities to villages,and the information dissemination ecosystem between villages and cities has shifted and dissociated.The media sense of place and the sense of place show the attributes of reverse attachment and soil attachment in shaping rural society.Therefore,the rural attribute under the media situation is a synthesis of many factors based on the common attributes of geography and blood,which are hierarchical,ranging from the abstract village to the specific and subtle characteristics of individual villager's behavior and practice process,behind which,there are rich and vivid local life scenes,promoting the solidification and innovation of local attributes.

关 键 词：媒介境遇 乡村媒介生活 地方感 在地化 城乡叙述 

分 类 号：G206[文化科学—传播学]