新媒体语境下数字插画的情感化设计研究  

Research on Emotional Design of Digital Illustration in New Media Context

作　　者：陈书涵 CHEN Shuhan(Capital Normal University,Beijing 100000,China)

机构地区：[1]首都师范大学,北京100000

出　　处：《鞋类工艺与设计》2023年第8期155-157,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：人类社会经历了农耕文明和工业文明两个时代。随着信息技术的发展,信息总量急剧增长,要求更便捷、快速的信息传播媒介,因此互联网和物联网等新媒体平台应运而生。在这个新媒体异军突起的社会,传统纸媒受到了新媒体的冲击。插画也从纸质媒体逐渐应用到包装设计与平面设计等领域。随着物质生活水平的提高,人们的需求逐渐转向相应的精神需求,作为视觉艺术的一种形态,插画的功能性更加强大。随着国内经济的高速发展,城市化进程进一步加快,离家学习、务工的人越来越多,国民的精神需求也日益攀升。本文依据唐纳德·A·诺曼的情感化设计理论,探讨数字插画中的情感化设计。Human society has experienced two ages of agricultural civilization and industrial civilization.With the development of information technology,the total amount of information increases rapidly,which requires more convenient and rapid information transmission media.Therefore,new media platforms such as the Internet and the Internet of Things emerge at the historic moment.In this new media emergent society,the traditional paper media has been affected by the new media.Illustration is also gradually applied from paper media to packaging design,graphic design and other fields.With the improvement of material living standards,people›s needs gradually turn to the corresponding spiritual needs.As a form of visual art,the function of illustration is more powerful.With the rapid development of domestic economy,the process of urbanization is further accelerated.More and more people study and work away from home,and the spiritual needs of the people are also rising day by day.Based on Donald·A·Norman›s emotional design theory,this paper will discuss emotional design in digital illustration.

关 键 词：情感化设计 新媒体 插画设计 数字绘画 

分 类 号：J218.5[艺术—美术]