市场营销管理在船舶制造企业经营管理中的作用分析  

Analyze of the role of marketing management in the operation and management of shipbuilding enterprises

作　　者：邹建新 Zou Jianxin(Jiaxing Jinjia Shipbuilding Co.,Ltd.,Jiashan,Zhejiang,314100)

机构地区：[1]嘉兴市锦佳船舶制造股份有限公司,浙江嘉善314100

出　　处：《市场周刊》2023年第5期79-81,140,共4页Market Weekly

摘　　要：市场营销管理是船舶制造企业经营管理中十分重要的一部分。文章对船舶市场进行全面分析,提出将营销管理与船舶制造企业经营管理进行结合,对船舶进行更好的经营管理,以达到降低船舶经营成本、提高船舶效益的目的。Marketing management is a very important part of the operation and management of shipbuilding enterprises.This paper mainly analyzes the ship market comprehensively,combines marketing management with the operation and management of ship enterprises,and conducts better operation and management of ships,so as to reduce the cost of ship operation and improve the efficiency of ships.

关 键 词：市场营销 船舶经营 管理 作用 

分 类 号：F407.474[经济管理—产业经济]