说热词“网红”  

On the Buzzword"Wanghong"

作　　者：钱铨 庄驰原(翻译) Qian Quan;Zhuang Chiyuan

机构地区：[1]不详

出　　处：《孔子学院》2022年第5期28-31,共4页Confucius Institute

摘　　要：“网红”作为新生热词,使用频率很高。不论是吃喝拉撒、工作休闲等日常生活,还是媒体宣传、开会研讨等正式场合,“网红”似乎成了人们挂在嘴边的词语。那么,什么是“网红”?怎样看待“网红”现象?Asa latestbuzzword,"wanghong"is frequently used on various occasions nowadays:in daily life,such as dining,working,and relaxing;or on more formal occasions,like media campaigns,conferences,and seminars."Wanghong"seems to be a word on everyone's lips.So,how do we understand this word,and how should we see the"wanghong"phenomenon?

关 键 词：媒体宣传 网红 热词 日常生活 正式场合 新生 使用频率 

分 类 号：C912.6[经济管理]