西藏民族传统体育跨文化传播研究  

Research on Cross-cultural Communication of Tibetan Traditional Sports

作　　者：马鸣霄 张治远[1] 朱萍 倪晨琳 MA Mingxiao;ZHANG Zhiyuan;ZHU Ping;NI Chenlin(College of Physical Education,Xizang Minzu University,Xianyang 712082,China)

机构地区：[1]西藏民族大学体育学院,陕西咸阳712082

出　　处：《无锡职业技术学院学报》2023年第2期42-47,共6页Journal of Wuxi Institute of Technology

基　　金：西藏高校人文社科项目“西藏民族传统体育非物质文化遗产的活态传承研究”(SK2021-40);西藏自治区高等学校人文社会科学研究项目“协同推进乡村振兴战略与藏族传统体育融合发展研究”(SK2021-65);西藏自治区教育科学研究项目“师范专业认证背景下西藏高校体育教育专业高质量发展与评价”(xzjykt321011)。

摘　　要：西藏民族传统体育文化历史悠久,是西藏各族人民共同创造的智慧结晶。以跨文化传播理论为切入点,综合运用文献资料、专家访谈、逻辑分析等方法,针对西藏民族传统体育跨文化传播发展中存在的传播理念滞后、综合型人才缺乏、跨文化传播载体老旧等问题,提出西藏民族传统体育跨文化传播发展须明晰跨文化传播理论,培养跨文化传播专业人才,完善跨文化传播交流体系,充分利用各类新媒体传播媒介,发挥民俗旅游功能等措施,旨在优化西藏民族传统体育跨文化的传播途径,为西藏民族传统体育跨文化传播理论提供借鉴思路和参考意见。Tibetan traditional sports culture has a long history and is the crystallization of wisdom jointly created by the people of all ethnic groups in Tibet.Taking the cross-cultural communication theory as the starting point,this study comprehensively uses the methods of literature,expert interview and logical analysis,and finds out that the cross-cultural communication development of Tibetan traditional sports has some problems,such as lag of communication concept,lack of comprehensive talents,and the relatively traditional cross-cultural communication carrier.It puts forward that the cross-cultural communication development of Tibetan traditional sports needs to be clearly based on the cross-cultural communication theory,cultivate cross-cultural communication professionals,improve the cross-cultural communication and exchange system,rely on various new media and give full play to the function of folk tourism,so as to optimize the cross-cultural communication channels of Tibetan traditional sports and provide references and suggestions for the cross-cultural communication theory of Tibetan traditional sports.

关 键 词：西藏民族传统体育 跨文化传播性 跨文化传播途径 

分 类 号：G812[文化科学—体育学] G206