媒体整合背景下新能源汽车市场营销策略研究  

Research on Marketing Strategy of New Energy Vehicles under the Background of Media Integration

作　　者：黄茜[1] Huang Qian

机构地区：[1]柳州铁道职业技术学院,广西柳州市545616

出　　处：《时代汽车》2023年第10期164-166,共3页Auto Time

基　　金：2022年度柳州市职业教育重点立项课题+教育质量提升视域下《汽车营销基础与实务》混合教学模式改革与实践+(项目编号:LZJ2022B020);2022年度校级首批课程思政教学改革研究项目+《汽车服务顾问》课程思政与专业教学融合的路径与实践+(项目编号:2022-KCSZ-JGB10)。

摘　　要：在绿色经济背景下,新能源汽车得到广泛的关注,成为推动汽车行业绿色环保工作实施的重要因素。为了促使新能源汽车销售活动顺利进行,文章以媒体整合背景下新能源汽车市场营销策略为研究对象,对媒体整合进行简单的阐述。基于新能源市场营销思路,对如何发挥媒体整合的优势,促使汽车销售工作开展,提出几点建议,希望为相关人士提供一定价值参考。Under the background of green economy,new energy vehicles have received widespread attention and become an important factor in promoting the implementation of green environmental protection in the automotive industry.In order to promote the smooth progress of new energy vehicle sales activities,this paper briefly elaborates on media integration by taking the marketing strategy of new energy vehicles under the background of media integration.Based on the new energy marketing ideas,the article puts forward several suggestions on how to give full play to the advantages of media integration and promote the development of automobile sales,hoping to provide relevant people with certain value reference.

关 键 词：媒体整合 新能源汽车 市场营销 策略 

分 类 号：F42[经济管理—产业经济]