浅谈水彩画在产品包装设计上的运用  

On The Design and Application of Watercolor Painting in Product Packaging

作　　者：于婷婷 YU Ting-ting(Shaanxi Fashion Engineering University,Xi’an 712046,China)

机构地区：[1]陕西服装工程学院,陕西西安712046

出　　处：《绿色包装》2023年第4期93-96,共4页Green Packaging

摘　　要：水彩画个性化的绘制方式,给人纯粹、干净、天然的情感感受。将水彩画的创作以及情感表达优势运用在产品包装设计中,需要坚持艺术性、趣味性、传统审美性的原则。水彩画设计应用需要通过物象写实的方法彰显产品艺术魅力,突出产品形态之美;运用水彩画色彩,通过构建不同的层次,突出产品的意境之美;运用水彩画湿画、干画绘画技法,突出产品设计的肌理之美,并融入情感设计,和消费者建立情感连接,提升包装整体设计艺术水平,为形成人性化、趣味性、创新性包装设计创造有利条件。The personalized drawing method of watercolor painting makes it ethereal and transparent,bringing pure,clean and natural emotional feeling to people.It is necessary to adhere to the principles of artistry,interest and traditional aesthetics in product packaging design by using the advantages of watercolor painting and emotional expression.In the application of watercolor painting design,it is necessary to highlight the artistic charm of product and the beauty of product form by means of realistic image.The use of watercolor color,through the construction of different levels,highlight the beauty of the artistic conception of the product;Wet and dry painting techniques of watercolor painting are used to highlight the beauty of texture of product design,and emotional design is integrated to establish emotional connection with consumers,improve the overall artistic level of packaging design,and create favorable conditions for the formation of humanized,interesting and innovative packaging design.

关 键 词：水彩画 产品包装设计 水彩画技法 

分 类 号：TB482[一般工业技术—包装工程]