秦淮灯彩视觉元素在包装设计中的应用研究  

Research on the Application of Qinhuai Lantern Color Visual Elements in Illustration Design

作　　者：魏妍妍[1] 崔姗 WEI Yan-yan;CUI Shan(College of Art and Design,Changchun University of Technology,Changchun 130000,China)

机构地区：[1]长春工业大学艺术设计学院,吉林长春130000

出　　处：《绿色包装》2023年第4期130-133,共4页Green Packaging

摘　　要：秦淮灯彩作为江苏省非物质文化遗产代表之一,是我国传统民间艺术的重要组成部分。秦淮灯彩的传统纹样与包装设计相结合,可以为弘扬传统文化提供一定新的传播载体。本文通过文献研究法和田野调研法等研究方法,将秦淮灯彩纹样的造型、色彩和图案构成与现代包装设计进行创新设计。在明确秦淮灯彩视觉元素在包装设计中的重要应用意义基础之上,就秦淮灯彩的传统元素在设计中的具体应用进行探讨分析。本文对秦淮灯彩视觉元素在包装设计中的应用进行总结,以期为包装设计提供一定借鉴,并实现对传统文化的传承和推广。Qinhuai Lantern Festival,as one of the representatives of intangible cultural heritage in Jiangsu Province,is an important part of traditional folk art in China.The combination of traditional patterns of Qinhuai Lantern Festival and mass packaging design can provide a new communication carrier for promoting traditional culture.Through the methods of literature research and field investigation,this paper innovatively designs the shape,color and pattern composition of Qinhuai lantern color patterns and modern packaging design.On the basis of clarifying the important application significance of Qinhuai lantern color visual elements in packaging design,this paper discusses and analyzes the specific application of Qinhuai lantern color traditional elements in design.This paper introduces the visual elements of Qinhuai lantern color in packaging design,in order to provide some reference for packaging design and realize the inheritance and promotion of traditional culture.

关 键 词：秦淮灯彩 视觉元素 包装设计 

分 类 号：TB482[一般工业技术—包装工程]