我国体育用品制造业服务化转型的演化博弈及动力机制研究  

Study on the Evolutionary Game and Dynamic Mechanism of Service Transformation of China's Sporting Goods Manufacturing Industry

作　　者：林世琴[1] LIN Shi-qin(Zhejiang Economic&Trade Polytechnic,Hangzhou 310018,China)

机构地区：[1]浙江经贸职业技术学院公共教育学院,浙江杭州310018

出　　处：《浙江体育科学》2023年第3期61-70,共10页Zhejiang Sport Science

摘　　要：服务化转型是我国体育用品制造业发展的重要途径,转型的产物是服务融合型体育商品。这类商品受政府、企业、消费者三类主体收益目标的混合影响。为此,研究在厘清三方收益交互的基础上,构建了多主体演化博弈模型,并借助系统动力学工具,对不同主体行为参数变化进行收益演化博弈,考量交易主体之间的策略互动及利益依存关系,明晰体育用品制造业服务化转型的多主体动力机制。研究表明:(1)政府与产业协会、体育用品制造企业、消费者分别是是体育用品服务化转型中的起始动力、继发动力和发展动力;(2)补贴政策对消费者的影响大于对企业的影响;(3)政府与产业协会的补贴权能存在边界。Service transformation is an important way for China's sporting goods manufacturing industry to develop,and the product of the transformation is the service integration of sports goods.Such goods are influenced by a mixture of revenue objectives of three types of subjects:government,enterprises,and consumers.To this end,this study constructs a multi-subject evolutionary game model basis on clarifying the tripartite revenue interactions,and with the help of system dynamics tools,conducts revenue evolutionary games on the changes of different subjects'behavioural parameters,considers the strategic interactions and interest dependencies among trading subjects,and clarifies the multi-subject dynamics mechanism of the servitization transformation of sporting goods manufacturing.The study shows that:1)the government,industry associations,sporting goods manufacturers,and consumers are the initial,secondary,and developmental drivers of the service transformation of sporting goods;2)the impact of subsidy policies on consumers is greater than that on enterprises;3)there is a boundary between the subsidy power of the government and industry associations.

关 键 词：体育用品制造业 服务化 服务融合型体育商品 收益博弈 动力学仿真 

分 类 号：G80-05[文化科学—运动人体科学]