新媒体时代汽车营销模式挑战与对策  

Challenges and Countermeasures of Automobile Marketing Models in the New Media Era

作　　者：赵登峰 Zhao Dengfeng

机构地区：[1]新疆交通职业技术学院,新疆乌鲁木齐市831401

出　　处：《时代汽车》2023年第9期177-179,共3页Auto Time

摘　　要：近几年,新媒体凭借其极强的交互性与即时性等优势在国内汽车营销当中脱颖而出。随着新媒体的崛起,汽车营销模式随之遭受严峻挑战,基于新媒体时代背景,丰富多样的新媒体营销方案促使汽车行业必须在营销模式上做出改变。就汽车行业而言,其营销模式也应当紧紧跟住时代发展之脚步,结合用户实际需求以及互联网特征,不断发展跟创新,制定与市场实际相契合的营销策略,以最大限度提升用户认同感,满足其实际诉求,如此方能更好地推进营销目标的实现。本文首先对新媒体时代中的汽车营销模式及相关优势进行分析,探究了目前汽车营销面临了的困境,并提出了相关优化对策,以期能够促使汽车营销变的更为有序化,进一步推动整个汽车领域稳步发展,实现创收。In recent years,new media has stood out in domestic automobile marketing with its strong interactivity and immediacy.With the rise of new media,the automobile marketing model has suffered severe challenges.Based on the background of the new media era,rich and diverse new media marketing solutions have prompted the automotive industry to change the marketing model.As far as the automotive industry is concerned,its marketing model should also closely follow the pace of the development of the times,combine the actual needs of users and the characteristics of the Internet,continuously develop and innovate,and formulate marketing strategies that are in line with the actual market to maximize user identity and meet their actual demands,so as to better promote the realization of marketing goals.This paper first analyzes the automobile marketing model and related advantages in the new media era,explores the current dilemma faced by automobile marketing,and puts forward relevant optimization countermeasures,in order to promote automobile marketing to become more orderly,further promote the steady development of the entire automotive field,and achieve revenue generation.

关 键 词：汽车营销 新媒体时代 汽车行业 营销策略 

分 类 号：F42[经济管理—产业经济]