夏季奥运会会徽设计中的文化表达  

Cultural Expression in Emblem Design of Summer Olympic Games

作　　者：张慧颖 ZHANG Huiying(School of Journalism and Media,Weifang University of Technology(Qingzhou Campus),Qingzhou 262500,Shandong,China)

机构地区：[1]潍坊理工学院(青州校区)新闻与传媒学院,山东青州262500

出　　处：《山东体育科技》2023年第2期41-46,共6页Shandong Sports Science & Technology

摘　　要：奥运会作为国际性赛事,不仅仅是体育项目的竞技,更是各国经济、文化、科技等方面的全方位的展示,奥运会会徽作为奥运会的标志,极具地域特色和文化内涵。本研究通过探讨奥运会的文化渊源,以及在各个阶段奥运会徽设计的文化表达,更好地理解各国文化与标志设计的融合,总结出奥运会会徽设计的一般特征,提出标志设计在文化层面的设计趋向,对标志在文化层面的设计有启示作用。研究认为:(1)奥运会会徽的设计具有时代性、象征性和易于传播性的特点,寓意表达更加深入;(2)奥运会会徽的发展逐渐趋于文化元素的抽象化融入,主题寓意表现突出及设计风格的多元化发展的趋势。As an international event,the Olympic Games is not only the competition of sports,but also the all-round display of national economy,culture,science and technology.As a symbol of the Olympic Games,the Olympic Games emblem has regional characteristics and cultural connotation.By exploring the cultural origin of the Olympic Games and the cultural expression of the Olympic emblem design at various stages,this study better understands the integration of national culture and logo design,summarizes the general characteristics of the Olympic emblem design,and puts forward the design trend at the cultural level.The research shows that:(1) The design of the Olympic Games emblem has the characteristics of the times,symbolism and easy to spread,and the moral expression is on a deeper level;(2) The Olympic Games emblem gradually tends to the abstract integration of cultural elements,and the theme and the design style tend diversified.

关 键 词：夏季奥运会 会徽 设计 文化表达 

分 类 号：G811.211[文化科学—体育学]