芒果TV视频内容AR系统的研发与应用  

Development and Application of Mango TV Video Content AR System

作　　者：宋施恩 骆迅 杨杰 卢海波 Song Shien;Luo Xun;Yang Jie;Lu Haibo(Hunan Happy Sunshine Interactive Entertainment Media Co.,Ltd.,Hunan,410005,China)

机构地区：[1]湖南快乐阳光互动娱乐传媒有限公司,湖南410005

出　　处：《广播与电视技术》2023年第4期15-19,共5页Radio & TV Broadcast Engineering

摘　　要：当前电视节目制作中,虚拟植入已成为不可或缺的一环。传统植入方法主要依赖人工,成本高,效率低。本文基于3D渲染、视频追踪、AI抠图等技术,设计了一种视频内容AR系统,该系统能够自动对视频内容进行虚拟植入,达到以假乱真的效果,极大提高了后期制作效率,降低了制作成本,创造了可观的经济效益。In the production of current TV programs,virtual implantation is an indispensable part.Traditional implantation methods mainly rely on labor,with high cost and low efficiency.This paper designs a video content AR system based on 3D rendering,video tracking,AI matting and other technologies.The system can automatically carry out virtual implantation of video content to achieve the effect of confusing fake with real,greatly improving the postproduction efficiency,reducing production costs,and creating tens of millions of economic benefits.

关 键 词：AR 视频追踪 D-UCSMT 

分 类 号：TP37[自动化与计算机技术—计算机系统结构]