不同供应链模式下“以旧换新燃油”和“以旧换新能源”定价策略  

Pricing strategies for“trade-in for new fuel vehicles”and“trade-in for new energy vehicles”programs under different supply chain models

作　　者：易余胤[1] 陈健 YI Yuyin;CHEN Jian(School of Management,Jinan University,Guangzhou 510632,China)

机构地区：[1]暨南大学管理学院,广东广州510632

出　　处：《管理工程学报》2023年第3期80-91,共12页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71571086);广东省自然科学基金项目(2021A1515012002)。

摘　　要：在以旧换新燃油车(TONF)和以旧换新能源车(TONE)共存的情况下,本文分别研究了直销模式和分销模式下汽车制造商和零售商的最优以旧换新策略和定价决策,并确定了以旧换新策略选择的阈值条件。结果表明:直销模式下,同时提供TONF和TONE两种以旧换新策略并不一定使制造商获益,这取决于燃油汽车和新能源汽车的生产成本之间的关系。而在分销模式下,零售商的以旧换新策略选择不仅取决于两类汽车的生产成本,还与制造商给予的旧燃油车回购价格有关。值得注意的是,只有当新燃油车和新能源车的生产成本都很低时,供应链模式的变化才会使得供应链以旧换新策略发生改变,同时回收效率也会改变。相较于分销模式,直销模式下的以旧换新需求更多,且供应链利润更高。With the growth of the world economy,the extensive use of fossil energy has caused excessive emissions of greenhouse gases and has led to serious economic and ecological environmental development problems.Therefore,sustainable development has become an important issue in the development of the world economy.Among them,the exhaust emissions of fuel vehicles are one of the main sources of air pollution and carbon dioxide emissions.New energy vehicles(NEV)do not produce exhaust gas during the use stage,so it is a trend to replace traditional fuel vehicles with new energy vehicles in the automotive industry.Governments not only increase support for new energy vehicles,but also encourage enterprises to expand market through trade-in services.At present,scholars have mainly studied the strategic choices of trade-in fuel vehicles,factors affecting consumers′purchasing decision of new energy vehicles,and government subsidy policies for new energy vehicles,but have ignored the impact of the coexistence of trade-in for new energy vehicles(TONE)and trade-in for new fuel vehicles(TONF)on the vehicles competitive pricing.This paper studies the optimal tradein strategies and pricing decisions of one automobile manufacturer and one retailer under the direct selling model and the distribution model respectively,and further provides the threshold conditions for the coexistence of TONE and TONF.Firstly,in this paper,the consumer group is divided into old customers who have already owned fuel cars and new consumers who have not,and a centralized automobile supply chain model is built.The automobile manufacturer sells fuel vehicles and new energy vehicles to new consumers,and provides old customers with trade-in services.By using the Lagrangian-KKT method,the optimal tradein strategies and pricing decisions of the automobile manufacturer are obtained.The results show that providing both TONF and TONE at the same time does not necessarily benefit manufacturers.It depends on the relationship between the unit production costs of fuel

关 键 词：定价 以旧换新 供应链 新能源汽车 

分 类 号：F224[经济管理—国民经济]