基于归一化传播模型的地震科普市场化分析  

Market analysis of earthquake science popularization based on the normalized communication model

作　　者：权腾龙 李志恒 张慧峰[1] 陈庆 QUAN Tenglong;LI Zhiheng;ZHANG Huifeng;CHEN Qing(Shandong Earthquake Agency,Jinan 250014,China)

机构地区：[1]山东省地震局,济南250014

出　　处：《地震地磁观测与研究》2023年第1期133-138,共6页Seismological and Geomagnetic Observation and Research

基　　金：山东省地震局2023年度一般科研项目(项目编号:YB2311)。

摘　　要：我国目前地震科普产业市场化程度较低,缺乏顶层设计,科普产品产出及成果转化等问题亟待解决。通过调研,将地震科普产业问题进行分类研究,并对市场化及非市场化传播模型分类分析。在此研究基础上,建立地震科普工作传播要素表,搭建地震科普市场化传播模型,并进行实例认证,为实现地震科普市场化、地震科普产业化提供思路。Currently,the popular science of earthquake industry urgently needs to solve the problems of low degree of market-oriented,lack of top-level design,and production and achievement transformation of popular science products.Therefore,this paper aims to establish a model of popular science resources dissemination,research and analyze the prospects of popular science resources dissemination market-oriented,and build a model of popular science popularization market-oriented based on this model.This will lay a foundation for the realization of popular science marketorientation and popular science industrialization.

关 键 词：地震科普 市场化 归一化模型 

分 类 号：P315.9[天文地球—地震学]