陕西民俗表演活动网络直播特点与问题探究  

Research on the Characteristics and Problems of Live Streaming of Shaanxi Folk Performance Activities

作　　者：王宏昌 WANG Hong-chang(School of Literature and Journalism and Communication,Baoji University of Arts and Sciences,Baoji 721013,Shaanxi)

机构地区：[1]宝鸡文理学院文学与新闻传播学院,陕西宝鸡721013

出　　处：《宝鸡文理学院学报（社会科学版）》2023年第2期115-119,共5页Journal of Baoji University of Arts and Sciences：Social Science Edition

基　　金：陕西省教育厅哲学社会科学重点研究基地项目:关陇民俗文化的数字媒体传播(项目编号:18JZ005)。

摘　　要：移动互联网时代,有关民俗表演活动的数字化传播是一种必然。在大环境的影响下,陕西民俗表演活动网络直播更加重视横向传播,受众媒介选择的介入度也更高,区域传播特点明显。结合陕西文化传播实际,重视普通网民的现场直播,搭建APP直播平台,改变线性直播模式,注重对年轻人“体验式”传播,才能更加保证民俗表演活动网络直播的传播效果。In the era of mobile Internet,the digital dissemination of folk performances is inevitable.Under the influence of the general environment,the network broadcast of Shaanxi folk performance activities attaches more importance to horizontal communication,and the audience media selection has a higher degree of involvement,with obvious characteristics of regional communication.Combining the reality of cultural communication in Shaanxi,focusing on the live streaming of ordinary netizens,building an APP live streaming platform,changing the linear live streaming mode,and focusing on“experiential”communication for young people can better ensure the dissemination effect of live streaming of folk performance activities.

关 键 词：网络直播 民俗活动 传播 直播平台 

分 类 号：G212[文化科学—新闻学]