信息获取对农户土壤保护外包行为的影响分析  

The Influence of Information Acquisition on Farmers’Outsourcing Behavior in Soil Conservation

作　　者：杨志海[1] 杨浩 唐凯 YANG Zhihai;YANG Hao;TANG Kai

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070 [2]广东外语外贸大学经济贸易学院,广东广州510006

出　　处：《华中农业大学学报（社会科学版）》2023年第3期91-102,共12页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：教育部哲学社会科学重大课题攻关项目“新形势下我国粮食安全与水资源保障重大问题研究”(20JZD015);中央高校基本科研业务费专项资金资助项目“小农户融入绿色农业的模式、机理及对策研究”(2662020JGPY006)。

摘　　要：基于河北、山东、江苏、安徽、江西以及湖北等6个粮食主产省的787户农户调研数据,利用Ordered Probit模型,分析了信息获取渠道与信息获取能力对农户土壤保护外包行为的影响。研究表明:第一,信息获取对农户的土壤保护外包行为具有显著影响,具体而言,信息获取渠道数量越多,农户土壤保护外包程度越高;信息获取能力对农户土壤保护外包行为的直接影响虽然并不显著,但能够强化信息获取渠道对农户土壤保护外包行为的积极影响。第二,尽管正式渠道与非正式渠道均能显著提高农户土壤保护外包程度,但仅正式渠道对农户土壤保护外包行为的作用受到信息获取能力显著的调节影响,非正式渠道对农户土壤保护外包行为的作用并未因信息获取能力水平的高低而产生明显变化。第三,信息获取对农户土壤保护外包行为的影响存在代际差异,对于决策者年龄较小的农户而言,正式渠道对其土壤保护外包行为的影响更大,而对于决策者年龄较大的农户来说,非正式渠道的影响更大,但正式渠道对不同年龄组农户的信息获取能力均有较高要求。基于此,提出以社会化服务的方式推动农户参与土壤保护应成为实施“藏粮于地”战略的重要举措之一,在此过程中需重视公共组织以及社会网络等不同类别信息传递渠道的建设,并加强农户信息获取能力培养,从而为农户参与土壤保护提供保障。Based on a rural survey of 787 households in 6 major grain-producing provinces including Hebei,Shandong,Jiangsu,Anhui,Jiangxi and Hubei provinces,this article analyzed the influence of information acquisition channels and information acquisition ability on farmers’outsourcing behavior in soil conservation by using Ordered Probit model.The results show that information acquisition exerts significant and positive impacts on farmers’soil conservation outsourcing behavior.Specifically,the more information acquisition channels,the higher the extent of farmers’outsourcing behavior in soil conservation.Although the direct effect of information acquisition ability on farmers’outsourcing behavior in soil conservation is not significant,it can strengthen the positive effect of information acquisition channels on the behavior.In addition,although both formal and informal channels can significantly increase farmers’outsourcing behaviour in soil conservation,only formal channels are significantly moderated by information acquisition ability.The effect of informal channels on farmers’outsourcing behavior in soil conservation does not significantly change with the variation of information acquisition ability.Moreover,there are intergenerational differences for the impact of information acquisition on farmers’outsourcing behavior in soil conservation.The effect of formal channels is more pronounced for farm households with younger decision makers.But for farm households with older decision makers,the effect of informal channels is more significant.And the formal channels have higher requirements for their information acquisition ability among the two types of farm households.Based on this,it is proposed that promoting farmers’participation in soil conservation by means of social services should be one of the important measures to implement the strategy of“storing food in the land”.In this process,it is necessary to pay attention to the construction of different types of information transmission channels such

关 键 词：信息获取渠道 信息获取能力 外包行为 土壤保护 

分 类 号：F301.21[经济管理—产业经济]