数字资本主义时代精神异化及重构  

Spiritual Alienation and Reconstruction in the Era of Digital Capitalism

作　　者：邹绍清[1,2] 穆佳滢 ZOU Shao-qing;MU Jia-ying(Center for the Research of Marxist Theories,Southwest University,Chongqing 400715,China;School of Marxism Studies,Southwest University,Chongqing 400715,China)

机构地区：[1]西南大学马克思主义理论研究中心,重庆400715 [2]西南大学马克思主义学院,重庆400715

出　　处：《贵州师范大学学报（社会科学版）》2023年第3期1-11,共11页Journal of Guizhou Normal University(Social Sciences)

基　　金：国家社科基金高校思想政治理论课研究专项重点项目“中国共产党人精神谱系融入大中小学思政课教学一体化研究”(22VSZ006);重庆市研究生科研创新项目“中国共产党坚持胸怀天下的百年奋斗经验及时代价值研究”(CYB22148)的阶段性成果。

摘　　要：资本与数字技术合谋创设的数字资本主义构设了资本自我修复、自我创新的崭新样态,是资产阶级寻求数字化“庇护”的一种具体表现,其巧妙利用大数据、人工智能、算法推荐等手段重塑着整个人类社会的生活方式和生产方式。但这并非意味着数字资本主义为人类生存带来了真正的自由、民主、解放等光明图景和美好生活。相反,资本借由大数据等数字技术,在“数字化全景监狱”的创设中对人的精神生活展开了全方位的布控,在调动和支配人的情绪中重构着人的意识结构,以期最大限度地将人置于资本增殖的链条之上,致使人陷入精神殖民化的境地,遭遇着精神危机与精神异化之痛。需要注意的是,这种危机的原罪并非源于数字技术本身,而在于数字资本主义的生产方式。立足马克思主义视野,审思技术发展逻辑下个体的精神世界,批判数字资本主义对人之精神世界的钳制,在共产主义思想的指引下通抵美好生活之境,是破除数字资本主义的规训、走出精神危机迷雾的根本出路。The digital capitalism created by the conspiracy of capital and digital technology has set up a new model of self-healing and self-innovation of capital,which is a kind of concrete expression of the bourgeoisie’s searching for digital“patronage”,and reshaped the way of life and production of the whole human society by means of big data,artificial intelligence and algorithmic recommendation and so on,but it does not mean that digital capitalism brings a bright picture and a good life of freedom,democracy,liberation,etc.for the survival of mankind.On the contrary,capital,through digital technology such as big data,is creating a“digital panorama prison”to monitor people’s spiritual life in all aspects and reconstruct the structure of people’s consciousness by mobilizing and dominating their emotions in order to place them in the chain of capital proliferation to the maximum extent,making people fall into spiritual colonization and suffer from spiritual crisis and spiritual alienation.However,it should be noted that the original sin of this crisis does not stem from digital technology itself,but from the production methods of digital capitalism.Therefore,we should be grounded in a historical materialist perspective,think about the individual spiritual world under the logic of technological development and criticize the control of human spiritual world by digital capitalism to reach the realm of the good life under the guidance of Marxist communist thought,which is the fundamental way out of the discipline of digital capitalism and the fog of spiritual crisis.

关 键 词：数字资本主义 精神异化 重构 

分 类 号：D033.3[政治法律—政治学] F03[经济管理—政治经济学]