旅游者碳补偿支付意愿影响因素——以北京市生态涵养区森林公园为例  

On factors influencing tourists’willingness to pay for carbon offsets—Taking forest parks of ecological conservation areas in Beijing as an example

作　　者：黄雷[1,2] 张新琦 谭昊 HUANG Lei;ZHANG Xinqi;TAN Hao(Beijing University of Agriculture,Economics and Management School,Beijing 102206;Research Base of Beijing Rural Revitalization,Beijing 102206,China)

机构地区：[1]北京农学院经济管理学院,北京102206 [2]北京乡村振兴研究基地,北京102206

出　　处：《北京农学院学报》2023年第2期75-80,共6页Journal of Beijing University of Agriculture

基　　金：北京市社会科学基金研究基地重点项目“北京市生态涵养区森林生态产品价值实现机制研究”(19JDGLA005)。

摘　　要：【目的】为了保持北京市生态涵养区森林公园的生态可持续发展,落实国家森林公园生态保护和生态体验的相互平衡。【方法】以计划行为理论和规范激活理论理论基础,从旅游者的后果意识、行为态度、个人规范与碳补偿支付意愿的关系出发构建理论模型,通过建立结构方程模型进行实证分析。【结果】结果表明:个人规范和行为态度对其影响是具有决定性的,其中行为态度对碳补偿支付意愿的影响作用较大。后果意识对碳补偿支付意愿的影响作用是具有促进性的,是通过直接效应和中介效应共同作用的。【结论】在个体碳补偿政策非强制性背景下,运用高科技手段和定期举办公益活动的方式,培养旅游者的环保意识和对碳补偿的认知,构建物质和精神两个层面的激励机制。[Objective]The objective of the research is to maintain the ecological sustainable development of forest parks of ecological conservation areas in Beijing and to implement the balance between the ecological protection and ecological experience of national forest park.[Methods]Based on the theories of planned behavior and norm activation,the theoretical model of the research is constructed from the relationship of tourists'awareness of consequences,behavioral attitudes,personal norms with the WPCO.Then the research verifies the relationship them by empirical analysis.[Results]Personal norms and behavioral attitudes are decisive factors influencing the WPCO,and behavioral attitudes have a greater impact on the WPCO.The effect of consequence awareness on the WPCO is catalytic and works through both direct and mediating effects.[Conclusion]Based on the results,the research puts forward some suggestions:In the background of non-compulsory policy of carbon offsets for private subject,it is necessary to improve Tourists'WPCO by cultivating tourists'awareness of environmental protection and cognition of carbon offsets,establishing incentive mechanism both in material and spiritual aspects,using high-tech means and holding public welfare activities regularly.

关 键 词：生态涵养区 森林公园 碳补偿 支付意愿 

分 类 号：F062.2[经济管理—政治经济学]