乡村振兴背景下地理标志农产品品牌管理策略  

Brand Management Strategy of Geographical Indication Agricultural Products under the Background of Rural Revitalization

作　　者：罗妮 Luo Ni(Agricultural and Rural Bureau of Huanjiang Maonan Autonomous County,Huanjiang 547199,Guangxi Zhuang Autonomous Region,China)

机构地区：[1]环江毛南族自治县农业农村局,广西壮族自治区环江547199

出　　处：《农业技术与装备》2023年第3期36-38,共3页Agricultural Technology & Equipment

摘　　要：乡村振兴背景下,地理标志农产品的品牌化是促进城乡一体化、乡村高质量发展的主要抓手,能够提高区域竞争力,推动县域实现人才、产业的全面振兴。文章以乡村振兴下地理标志农产品品牌建设必要性为切入点,阐述农产品品牌建设可助力乡村振兴、促进县域发展,并结合广西环江县的农产品品牌发展现状,提出管理策略,从而为相关工作者提供参考。The branding of geographical indication agricultural products under rural revitalization is the key to promote urban-rural integration and high-quality rural development,which can improve regional competitiveness and promote the overall revitalization of talents and industries in the county.Therefore,this paper took the necessity of the construction of geographical indication agricultural product brand under the rural revitalization as the starting point,briefly expounded that the construction of agricultural product brand can help the rural revitalization and promote the development of the county,and put forward management strategies based on the current situation of agricultural product brand development in Huanjiang County,so as to provide reference for relevant workers.

关 键 词：乡村振兴 地理标志农产品 品牌管理 

分 类 号：F304.3[经济管理—产业经济]