出版再想象:AI与内容生产变革  

Publishing Re-lmagination: AI and Content ProductionTransformation

作　　者：刘广东 LIU Guangdong(School of Publishing,Bejjing Institute of Graphic Communication,102600,Bejing,China)

机构地区：[1]北京印刷学院出版学院,北京102600

出　　处：《数字出版研究》2023年第2期15-20,共6页DIGITAL PUBLISHING RESEARCH

摘　　要：以ChatGPT为代表的聊天机器人再次引发了人们对AIGC(人工智能生成内容)的关注。“出版再想象:AI与内容生产变革”研讨会回应热点,邀请来自学界业界的5位专家,从不同角度探讨AIGC背景下出版的未来。厘清ChatGPT的技术原理及其可供性,辨析AIGC模式中的人机互动关系,是理解这场内容生产范式转换的前提。当前,AIGC已经有一定程度的实践应用,在提升内容生产力方面表现出优势。对出版业而言,AIGC给产业发展带来更大的不确定性,既提供了机遇,也带来了挑战,出版人必须做好应对准备。Chatbots,represented by ChatGPT,have attracted people's attention to AIGC once again.The seminar of"Publishing Re-lmagination:Al and Content Production Transformation",in response to the hot topics,invited five experts either from academia or industry to discuss the future of publishing in the context of AlGC.To understand this paradigm shift in content production transformation,the technical principles and availability of ChatGPT should be investigated and the relationship between man and machine in their interaction in the mode of AIGC must be identified.AIGC has been applied in practice to a certain extent,showing advantages in enhancing content productivity.For the publishing industry,AIGC brings greater uncertainty to industrial development,including both opportunities and challenges,for which publishers should prepare.

关 键 词：AIGC ChatGPT 出版变革 数字出版 智能出版 

分 类 号：G230.7[文化科学] TP18[自动化与计算机技术—控制理论与控制工程]