迈向智能:AIGC内容生成模式引发的出版变革  

Towards Intelligence:Revolution in Publishing Caused by AIGC Content Generation Mode

作　　者：史惠斌 郭泽德[3] SHI Huibin;GUO Zede(Tvzone Academy of Media and Communication,Haikou University of Economics,571127,Haikou,China;Research and Communication Center of Digital Intelligence Media,Haikou University of Economics,571127,Haikou,China;Beijing Information Science and Technology University,100096,Beijing,China)

机构地区：[1]海口经济学院传媒学院,海口571127 [2]海口经济学院数智融媒研究与传播中心,海口571127 [3]北京信息科技大学,北京100096

出　　处：《数字出版研究》2023年第2期34-42,共9页DIGITAL PUBLISHING RESEARCH

基　　金：2023年度海南省高等学校教育教学改革研究重点项目“服务海南自贸港经济社会发展的新闻传播学类专业设置及动态调整机制研究”(项目编号:Hnjg2023ZD-51);2023年度海口市哲学社会科学规划课题项目“数智融媒背景下海口市主流意识形态传播风险防控策略研究”(项目编号:2023-ZCKT-58)。

摘　　要：智能出版是在人工智能技术发展助推下传统出版业态升级与转型的新模式,随着智能化出版的普及,以服务用户为中心的智能化知识服务将成为热点。以人工智能生成内容(AIGC)为研究对象,分析人工智能生成模式引发的出版业范式变化与技术变革,具体表现为AIGC的思考感知能力、推理理解能力、学习迭代能力、决策应用能力或将引发出版流程的选题策划、审核校对、版式编辑、推送发行的颠覆式变革,同时也带来出版产业版权困境、内容同质化、复合型人才匮乏等一系列新难题。尝试以组织调整的角度回应AIGC智能出版的版权困扰、以业务重塑的方式解决AIGC智能出版的同质化问题、以跨界创新弥合AIGC智能出版的人才匮乏现象,以期从不同方面对AIGC内容生成模式引发的出版变革进行回应。Intelligent publishing is a new mode for upgrading and transforming the traditional publishing industry with the development of artificial intelligence technology.Along with the popularization of itelligent publishing,itelligent knowledge services centered on user service will become a hot spot.Taking artificial intelligence-generated content(AIGC)as the research object,this paper analyzes the paradigm and technological changes in the publishing industry caused by the Al generation mode,including AIGC's ability to perceive,understand,learn and iterate,and make decisions and applications,which leads to disruptive changes in the publishing process of topic selection planning,review and proofreading,layout editing,promotion and distribution;At the same time,new challenges such as copyright dilemma,homogenization of content,and shortage of versatile talents need consideration.This article attempts to respond to the copyright dilemma of AIGC intelligent publishing from organizational adjustment,solve the homogenization problem of AIGC intelligent publishing through business reshaping,and bridge the talent shortage phenomenon of AIGC intelligent publishing by cross-border innovation,with the aim of coping with the opportunities and challenges led by AIGC content generation technology.

关 键 词：人工智能生成内容 AIGC 智能出版 人工智能 

分 类 号：G230.7[文化科学]