新文化运动思潮对现代包装设计的影响  

The Influence of New Culture Movement Thought on Modern Packaging Design

作　　者：王艺茗 王进华[1] WANG Yi-ming;WANG Jin-hua(School of Fine Arts,Shaanxi Normal University,Xi'an,Shaanxi,710119)

机构地区：[1]陕西师范大学美术学院,陕西西安710119

出　　处：《湖南包装》2023年第2期141-143,193,共4页

摘　　要：新文化运动是一场影响深远的思想启蒙运动,它提倡民主与科学,宣扬新思潮、新理论,除了思想与政治,艺术与设计也从旧的传统构架里走了出来,解放了艺术和设计思想,通过艺术与设计展开“美育”启蒙运动。《新青年》的创刊推动了设计领域的发展,探索了近代工艺制作条件下艺术设计的崭新形态,初步形成了东西交融的设计风格。将新文化运动置于现代包装设计的发展上讨论,通过以古鉴今,认识到新文化运动思潮对现代包装设计发展的意义。文章结合国潮风包装,寻求如何将传统与现代相结合的现代设计新路径,探究符合国人审美需求的现代包装设计。The New Culture Movement is a far-reaching ideological enlightenment movement,it advocates democracy and science,promote the new trend of thought,new theory,in addition to ideology and politics,art and design also come out of the old traditional framework,liberating art and design thoughts,and launching the enlightenment movement of"aesthetic education"through art and design.The founding of"La Jeunesse"promoted the development of the design field,explored the new form of art design under the conditions of modern craft production,and initially formed the design style of east and west blending.This paper discusses the New Culture Movement in the context of the development of modern packaging design,and recognizes the significance of the new culture movement trend of thought to the development of modern packaging design.This article combines the national tide wind packaging,seeks how to combine the tradition with the modern design new path,explores conforms to the Chinese people aesthetic demand modern packaging design.

关 键 词：新文化运动 现代包装设计 国潮风 

分 类 号：TB482[一般工业技术—包装工程]