乡村振兴背景下乡村生态旅游AHP-SWOT分析与发展路径研究  

AHP-SWOT analysis and development path study of rural ecotourism in the context of rural revitalization

作　　者：甘静[1] 邱珊 田新宇 魏冶 姜锐 GAN Jing;QIU Shan;TIAN Xin-yu;WEI Ye;JIANG Rui(College of Tourism and Geographical Science,Jilin Normal University,Siping 136000,China;School of Geographical Sciences,Northeast Normal University,Changchun 130024,China;Personel Department,Tonghua Normal University,Tonghua 134000,China)

机构地区：[1]吉林师范大学旅游与地理科学学院,吉林四平136000 [2]东北师范大学地理科学学院,吉林长春130024 [3]通化师范学院人事处,吉林通化134000

出　　处：《吉林师范大学学报（自然科学版）》2023年第2期124-132,共9页Journal of Jilin Normal University:Natural Science Edition

基　　金：国家自然科学基金项目(41971202);吉林省社会科学基金项目(2022B30)。

摘　　要：为助力乡村振兴战略,探索东北地区提升乡村旅游发展质量和效益的有效路径,在首批公布的100个全国乡村旅游重点镇(乡)名单中,选择吉林省通化市金厂镇作为研究案例,分析了游客需求,探究了乡村旅游的发展方向.采用AHP-SWOT模型对其进行了定性和定量分析,指出了不足及未来开发侧重点,实现区域内乡村旅游的高质量发展.以期对典型乡村旅游的定位、政府决策提供建议,助力乡村旅游.In order to help the rural revitalization strategy and explore the effective path to improve the quality and efficiency of rural tourism development in Northeast China.In announcing the list of the first 100 key towns(townships)of national rural tourism,Jinchang Town,Tonghua City,Jilin Province,is selected as a research case.Tourists demand and the development direction of rural tourism were analyzed.The article utilized the AHP-SWOT model to qualitatively and quantitatively analyze it,pointed out its shortcomings and future development priorities,achieve high-quality development of rural tourism within the region.The aim is to provide suggestions for the positioning of typical rural tourism and government decision-making,and to assist in promoting rural tourism.

关 键 词：乡村生态旅游 乡村振兴 高质量发展 

分 类 号：F323[经济管理—产业经济] F592