乡村振兴维度下的优势农产品品牌塑造研究——以贵州水晶葡萄为例  

Brand Building of Agricultural Products in the Dimension of Rural Revitalization——A case study of Guizhou’s crystal grapes

作　　者：黄竹兰[1] 戴颖 杨颖旎 HUANG Zhu-lan;DAI Ying;YANG Ying-ni(School of Fine Arts,Guiyang University,Guiyang 550005,Guizhou,China;Department of Teacher’s Affairs,Guiyang University,Guiyang 550005,Guizhou,China)

机构地区：[1]贵阳学院美术学院,贵州贵阳550005 [2]贵阳学院教师工作处,贵州贵阳550005

出　　处：《贵阳学院学报（社会科学版）》2023年第2期68-72,共5页Journal of Guiyang University:Social Sciences

摘　　要：农产品的生产、开发、销售是我国提升农业农村经济发展的重要渠道。对农产品进行品牌塑造,可以增加产品的知名度和购买率,从而使农民及相关从业者增收,推动乡村振兴。以贵州水晶葡萄为例,探讨乡村振兴背景下农产品品牌塑造的意义与路径,以期贵州区域特色农产品能够通过品牌塑造焕发新生,提升品牌价值,提高经济效益。The production,development and sales of agricultural products are important channels to promote the development of agricultural and rural economy in China.Brand building of agricultural products can increase the popularity and sales of the products,so as to increase the income of farmers and relevant practitioners,thus promoting rural revitalization.Taking crystal grapes production in Guizhou as an example,this paper discusses the significance and path of brand building of agricultural products under the background of rural revitalization,in the hope that Guizhou agricultural products with regional characteristics can be rejuvenated through brand building,and therefore to enhance their brand value,and improve economic efficiency.

关 键 词：乡村振兴 农产品 品牌塑造 

分 类 号：G249.27[文化科学] F323.5[经济管理—产业经济]