重构两性交往场域:平台赋权机制下的女性交友——以交友软件“橙”为例  

Reconstructing the Heterosexual Interaction Field:Female Dating Under the Empowerment Mechanism of Platform:——The Example of the Dating App"Orange"

作　　者：王琴[1] 吴思哲 WANG Qin;WU Sizhe

机构地区：[1]中国传媒大学媒介与女性研究中心 [2]中国传媒大学传播研究院,100024

出　　处：《中华女子学院学报》2023年第3期61-67,共7页Journal of China Women＇s University

基　　金：教育部哲学社会科学研究重大委托项目《文化比较视野下高等教育领域女性领导力研究》的阶段性成果,项目编号:22JZDW003。

摘　　要：近年来,陌生人社交软件的市场日益蓬勃兴盛,一些号称“女性友好”的交友软件也进入大众视野。本文以交友软件“橙”为例,通过漫游法、参与式观察和半结构化访谈,力图透视女性用户对交友软件和两性亲密关系的需求与态度,探析女性向交友软件中交往实践的特征,以及女性向交友软件赋权女用户的可能性。研究发现,新时代青年女性对性别平等的亲密关系有更多需求和想象,应时而生的女性向交友软件通过特权机制,为两性用户创造了一个相对真空的虚拟乌托邦,提升了女性的主体性和主动权。同时,女性用户对平台赋权机制下性别话语的批判性解读与对平台机制的能动性使用,也使媒介与人的关系从单向度的权利赋予转变为在互动中双向激发。通过平台赋权,交友软件重构了两性交往场域,青年女性也愈发重视自身在网络交友实践中的主体性。In recent years,the market for social software facilitating connections between strangers has experienced a significant growth.Notably,dating apps that claim to be"female-friendly"have gained public attention.Taking the clating app"Orange"as an example,This article explores the needs and attitudes of female users towards dating apps and gender intimacy,the characteristics of female-oriented dating apps,and the potential for empowering female users.By using web ethnography and semi-structured interviews,the study focuses on Orange and its impact on young women's experiences of dating.The research finds that young women today have a greater desire for gender-equal intimate relationships,and female-oriented dating apps offer a unique virtual utopia that fosters Women's subjectivity and initiative through its privileged mechanisms.Moreover,the relationship between media and people from a one-way empowerment to a two-way stimulation in the interaction.Through platform empowerment,dating apps have reconfigured the field of gender interactions,and young women are increasingly valuing their subjective experiences in the practice of dating.

关 键 词：交友软件 平台赋权 技术女性主义 媒介可供性 两性交往 

分 类 号：C913.68[经济管理]