互动仪式理论视域下虚拟社区互动传播机制研究——以豆瓣“985废物引进计划”小组为例  

Study on the Mechanism of Interactive Communication in Virtual Community from the Perspective of Interactive Ritual Theory:A Case Study of Douban“Introduction Plan of 985 Good-for-nothing”Group

作　　者：姜红莉 JIANG Hongli(School of Journalism and Communication,Nanjing University,Nanjing 210023,China)

机构地区：[1]南京大学新闻与传播学院,江苏南京210023

出　　处：《苏州教育学院学报》2023年第2期42-48,共7页Journal of Suzhou College of Education

基　　金：2022江苏紫金智库项目。

摘　　要：文章以豆瓣“985废物引进计划”小组为研究对象,旨在通过柯林斯的互动仪式理论考察虚拟社区的互动传播机制,回答“当线下走向线上,互动仪式理论是否仍然适用”的问题。研究发现,在仪式动机上,虚拟社区成员加入互动主要是因为对符号资本和情感能量的追求;在仪式的组成要素上,虚拟社区中互动的真实性与连贯性被虚拟情境中“缺场的在场”状态和虚拟屏障呈现出的新特点所消解。Based on the Douban group’s“Introduction Plan of 985 Good-for-nothing”,this study aims to examine the interactive transmission mechanism of online virtual communities from the perspective of Kollinz’s Interactive Ritual Theory,and answer the question“whether the theory of interactive ritual is still applicable when moving from offline to online”.The study finds that the main motivation of the virtual community members involved in interaction was the pursuit of symbolic capital and emotional energy,and the authenticity and coherence of interaction in virtual community are dispelled by the new characteristics of“absent presence”and virtual barrier in a virtual environment.

关 键 词：互动仪式理论 虚拟社区 豆瓣 “985废物引进计划” 

分 类 号：G206[文化科学—传播学]