文化距离、收入水平与文化产品出口:以电影为例  

Cultural Distance,Income Level and Export of Cultural Producis:A Case Study of Films

作　　者：罗立彬[1] 尉长风 王牧馨 Luo Libin;Yu Changfeng;Wang Muxin

机构地区：[1]北京第二外国语学院经济学院 [2]上海钧正网络科技有限公司

出　　处：《文化产业研究》2022年第2期28-47,共20页Cultural Industry Research

基　　金：北京第二外国语学院科研专项项目“高质量文旅融合驱动共同富裕的路径与策略研究”(KYZX22A014)阶段性研究成果。

摘　　要：本文以电影为例,分析文化距离对于文化产品出口的影响,以及收入水平对于这种影响的调节作用。运用2012至2018年间在北美上映的2832部电影共计40000多条电影样本的实证分析,表明文化距离对于电影海外票房产生了负面影响,但是出口国收入水平的提高可以缓解文化距离的阻碍作用。研究表明:中国发展文化产品出口时,会因为文化距离而遭遇文化折扣,但是随着中国人均收入水平的提高,文化折扣会得到缓解。本文的政策启示在于,经济发展和收入水平提高会成为推动文化产品出口的重要基础和决定力量。Taking film as an example,this paper analyzes the influence of cultural distance on the export of cultural products,and the regulatory effect of income level on this influence.Using the empirical analysis with more than 40,000 data samples about 2,832 films released in North America from 2012 to 2018,this paper shows that cultural distance has a negative influence on the overseas box office of films,but the improvement of the income level of exporting countries can alleviate the barrier effect of cultural distance.This paper believes that when China's export of cultural products would be negatively affected by cultural discounts due to cultural distance,but with the improvement of China's per capita income,this cultural discount will be alleviated.The policy implication of this paper is that economic development and the improvement of income level will become an important foundation and decisive force to promote the export of cultural products.

关 键 词：文化距离 收入水平 文化产品出口 

分 类 号：J943[艺术—电影电视艺术] G114[文化科学]