品质消费体验与精神文化滋养--文娱新业态高质量发展的双重追求  

Quality Consumption Experience and Mental Cultural Nourishment--Dual Pursuit of High-quality Development of New Entertainment Formats

作　　者：刘桂茹[1] 刘小新[1] Liu Guiru;Liu Xiaoxin

机构地区：[1]福建社会科学院

出　　处：《文化产业研究》2022年第2期80-95,共16页Cultural Industry Research

摘　　要：随着文化与科技的深入融合,我国文娱产业进入转型升级的新发展阶段,许多融合了数字技术、IP文化、二次元、虚拟社交和沉浸式体验的文娱新业态应运而生。新业态具有规模化效应、生长动力机制及价值优势,但也不同程度存在高流量化、泛娱乐化、社交圈层化等问题。文娱新业态的高质量发展需着力于双重追求:一是要以高质量文娱新形态新模式不断满足人民日益增长的高品质消费体验需求;二是要以高质量文娱新内容新产品不断引领文娱精品的精神增强和文化滋养作用。其策略思考包含三个方面:强化内容供给,讲好新业态故事;融入新时代实践,激发新业态活力;健全现代文化产业体系,构建新业态良好生态。With the deep integration of culture and technology,Chinese entertainment industry has entered a new development stage of transformation and promotion.Many new entertainment formats that integrate digital technology,IP culture,2-D culture,virtual social contact and immersive experience came into being.New entertainment formats have many characteristics such as large scale,powerful growth mechanism and valuable advantages,but there are also problems in the formats,such as high stream,excessive entertainment,social circle and so on.The high-quality development of new entertainment formats needs to focus on dual pursuit:firstly,we should provide new formats and new modes of high-quality entertainment,to meet the people's growing demand for quality consumption experience;secondly,we should provide new contents and new products of high-quality entertainment,to enhance the fine works’spiritual guidance and mental cultural nouris hment.There are three aspects about the thinking strategy:strengthening the content of new entertainment and telling stories of the new formats;Integrating into the practice of the new era and stimulating the vitality of new entertainment formats;improving the modern cultural industry system and building a good ecology for the new entertainment formats.

关 键 词：文娱新业态 高质量发展 品质消费体验 精神文化滋养 

分 类 号：G124[文化科学]