Flow体验理论对城郊乡村旅游开发的借鉴和启示——以南京市东郊句容市为例  

The Reference and Enlightenment of Flow Experience Theory to the Development of Suburban Rural Tourism-Taking Jurong City,a Suburb of Nanjing as an Example

作　　者：毕德全[1] BI Dequan(Jiangsu Vocational College of Agriculture and Forestry Jurong,Jiangsu 212400)

机构地区：[1]江苏农林职业技术学院,江苏句容212400

出　　处：《现代农业研究》2023年第5期29-31,共3页Modern Agriculture Research

基　　金：教育部社会科学规划基金项目“基于乡村振兴战略的文化保护及旅游利用模式研究”(项目编号:18YJA630040);江苏农林职业技术学院产业创新团队项目(项目编号:KJ2018009)的阶段性研究成果。

摘　　要：在乡村振兴大背景下,乡村旅游蓬勃发展,尤其是城郊乡村旅游产品不断丰富,但还存在同质化、旅游者心流体验弱等问题亟待解决。本文以Flow※体验理论为指导,以南京市东郊句容市乡村旅游开发为研究对象,对其现状进行分析,从而提出目前日趋竞争激烈乡村旅游环境下城郊乡村旅游产品开发、创新的应对策略,以期对城郊乡村旅游发展起到指导和借鉴意义。Under the background of rural revitalization,rural tourism is booming,especially the rural tourism products in urban and suburban areas is continuously enriched,but there are still problems such as homogenization and weak flow experience of tourists that need to be solved urgently.Guided by Flow experience theory,this paper takes the development of rural tourism in Jurong City,eastern suburbs of Nanjing as the research object,analyzes its current situation,and puts forward the coping strategies for the development and innovation of suburban rural tourism products in the increasingly competitive rural tourism environment,in order to provide guidance and reference for the development of suburban rural tourism.

关 键 词：心流体验理论 城郊乡村旅游 旅游产品 旅游心理 开发策略 

分 类 号：F303.4[经济管理—产业经济] F590.3