沉浸式体验赋能下的商业健身空间设计策略研究  

RESEARCH ON COMMERCIAL FITNESS SPACE DESIGN STRATEGY UNDER THE EMPOWERMENT OF IMMERSIVE EXPERIENCE

作　　者：储艳洁[1] 任磊 CHU YANJIE;REN LEI

机构地区：[1]上海商学院艺术设计学院 [2]上海禾施建筑设计工程有限公司

出　　处：《设计》2023年第10期134-137,共4页Design

摘　　要：探索物质与精神双驱动下的沉浸式体验商业健身空间设计美学策略。聚焦高端商业健身会所案例,综合文献资料、数据分析、实地调查等研究方法,探索商业健身空间的设计美学实现途径。沉浸体验赋能下的商业健身空间通过主题+IP场景化、功能+模块化、互动+科技化、文化+艺术化分别提升商业健身空间的视觉象征性、功能价值性、享乐体验性、情感认同性。Investigate the aesthetic design strategies of a commercial fitness space that offers an immersive experience and is motivated by both materialism and spirituality.With a focus on high-end commercial fitness club cases,research techniques like literature reviews,data analysis,and field surveys are combined to examine how to realize the design aesthetics of commercial fitness space.Through theme+IP scenario,function+modularity,interaction+technology,and culture+art,empowered the commercial fitness space to improve the visual symbolism,functional value,hedonic experience,and emotional identity of the commercial fitness space.

关 键 词：沉浸式体验 商业健身空间 设计美学 主题IP场景 互动科技 

分 类 号：TU-853[艺术—艺术设计]