六安市红色体育旅游市场开发与对策研究  

Research on Development and Countermeasures of Red Sports Tourism Market in Lu'an City

作　　者：赵树桐 刘博 高阔 ZHAO Shutong;LIU Bo;GAO Kuo

机构地区：[1]皖西学院体育学院,安徽六安237012

出　　处：《淮南师范学院学报》2023年第2期51-55,61,共6页Journal of Huainan Normal University

基　　金：安徽省高等学校科学研究重点项目“皖西红色体育文化资源开发与利用研究”(2022AH051658);皖西学院高层次人才科研启动经费资助项目“大学生体育意识、基本心理需求、运动持续执行间的关系研究”(WGKQ2022054);皖西学院人文社科研究项目“双减政策下六安市城区体育课后延时服务的问题与对策研究”(WXSK202256)。

摘　　要：在实地考察、专家访谈和问卷调查等方法的基础上,文章对游客、景区和政府部门分别展开调研。调研表明,目前六安市红色体育旅游市场开发存在旅游产品单一、缺乏品牌塑造、宣传不到位、服务水平较低等问题。政府应统筹协调,吸引多元投资,实现政企联动;引入和自制红色体育特色赛事与博览会,进行品牌塑造;形成红色体育旅游战略同盟,达到优势互补;合理规划与低碳建设,营造和谐六安的红色体育旅游环境;借助互联网构建六安市红色体育旅游信息平台,创新宣传方式等对策,推动六安市旅游产业、体育产业和红色文化的良性发展。On the basis of on-the-spot investigation,expert interview and questionnaire survey,the tourists,scenic spots and government departments were investigated respectively.At present,there are some problems in the development of red sports tourism market in Lu'an city,such as single tourism products,lack of brand building,inadequate publicity,low service level,etc.It is proposed that the government should make overall planning and command,attract diversified investment,and realize the linkage between government and enterprises.Efforts should be made to introduce self-made red sports events and expositions to build the brand,form a red sports tourism strategic alliance to complement each other's advantages,and create a harmonious red sports tourism environment in Lu'an through reasonable planning and low-carbon construction.With the help of the Internet,we should also build the red sports tourism information platform in Lu'an,innovate propaganda methods and other countermeasures so as to promote the healthy development of tourism industry,sports industry and red culture in Lu'an.

关 键 词：六安市 红色旅游 体育旅游 市场开发 

分 类 号：G80-052[文化科学—运动人体科学]