格式塔理论在杨柳青文创设计中的应用研究  

APPLICATION OF GESTALT THEORY IN YANGLIUQING CULTURAL AND CREATIVE PRODUCT DESIGN

作　　者：王亦敏[1] 牛思力 WANG YIMIN;NIU SILI

机构地区：[1]天津理工大学

出　　处：《设计》2023年第7期20-22,共3页Design

基　　金：天津市普通高等学校本科教学质量与教学改革研究计划一般项目“地方院校国家一流本科产品设计专业特色建设与实践研究”(B201006002)。

摘　　要：探讨在文旅融合背景下以格式塔理论为依据,将平面中运用广泛的理论创新运用到三维立体产品中,对天津杨柳青文创产品的创新设计。通过市场调研,文献查阅等方法,指出杨柳青现有文创产品存在的问题。从视觉角度出发,在格式塔理论的指导下提取天津杨柳青文化的表现素材和美学特征,对杨柳青文创的产品造型、整体风格和设计细节进行创新设计。通过引入格式塔理论新视角,分析其与杨柳青文创产品设计与其所对应的规律,提升文创内涵,拓宽设计外延,为杨柳青文创产品的创新设计提供新思路。To explore the application of innovative design of Tianjin Yangliuqing cultural and creative products based on Gestalt theory under the background of cultural and tourism integration,apply the extensive theoretical innovation in plane to three-dimensional products,and add modern design language to the traditional cultural and creative design.Through market research,literature review and other methods,the existing cultural and creative products of Tianjin Yangliuqing were analyzed,and the existing problems were pointed out.From the visual point of view,this paper extracts the performance materials and aesthetic characteristics of Tianjin Yangliuqing culture,and designs and applies the product modeling,overall style and design details of Yangliuqing cultural creation by using the four theories of simplicity principle,heterogeneous isomorphism principle,similarity principle and figure bottom relationship principle under the Gestalt theory,so as to innovate the product form and enhance the connotation of cultural creation,broaden the extension of cultural and creative design.By introducing a new perspective of Gestalt theory,this paper analyzes the corresponding laws of Yangliuqing cultural and creative product design.Provide new ideas for the innovative design of Yangliuqing cultural and creative products under the background of cultural tourism,so as to further inherit and carry forward the excellent traditional culture.

关 键 词：格式塔心理学 杨柳青 创新 文创 产品视知性 

分 类 号：J52[艺术—艺术设计]