基于眼动实验的科普信息图平面视觉体验研究  

RESEARCH ON THE PLANE VISUAL EXPERIENCE OF POPULAR SCIENCE INFOGRAPHICS BASED ON EYE MOVEMENT EXPERIMENT

作　　者：李满海 郑循艺 LI MANHAI;ZHENG XUNYI

机构地区：[1]重庆邮电大学传媒艺术学院

出　　处：《设计》2023年第7期59-63,共5页Design

基　　金：重庆邮电大学博士启动基金、人才引进基金项目-大数据产品化成本与效益分布研究(K2020-201);重庆市教育科学规划项目课题-高校“社会主题型”的人才培养体系研究(2020-GX-284);重庆邮电大学网络社会发展问题研究中心-网络大数据产品化的成本问题研究(2020SKJD06)。

摘　　要：通过客观生理数据采集与主观量表测评相结合的研究方法,从可用性分析与用户体验测评的角度出发,得到科普信息图平面设计视觉体验的建构方式。选取七幅不同类型的科普信息图作为实验材料,通过眼动实验与问卷调查分别获得被试的眼动数据与阅后评分,对科普信息图设计进行可用性与用户体验研究。通过实验与问卷得到被试的注视时间、注视点数、瞳孔大小、首次注视时间与量表评分等数据。科普信息图的设计有必要通过眼动实验来开展体验测评,这可以使其在内容上让人们更易于理解,在形式上让人们更乐于接受,这对于科普信息图的平面视觉体验的构建有着十分积极的意义。Through the research method combining objective physiological data collection and subjective scale evaluation,from the perspective of usability analysis and user experience,the construction method of the visual experience of graphic design of popular science infographics is obtained.Seven different types of infographics were selected as experimental materials,eye movement data and post-reading scores were obtained through eye movement experiments and questionnaires,and the usability and user experience of popular science infographic design were studied.Data such as fixation time,fixation points,pupil size,first fixation time and scale scores were obtained through experiments and questionnaires.It is necessary for the design of popular science infographics to carry out experience assessment through eye movement experiments,which can make it easier for people to understand in content and more acceptable in form.This also has a very positive significance for the construction of the plane visual experience of popular science infographics.

关 键 词：科普 信息图 眼动实验 可用性 用户体验 

分 类 号：TB472[一般工业技术—工业设计]