乡村振兴视角下民族IP旅游文创产品开发  

DEVELOPMENT OF ETHNIC IP TOURISM CULTURAL AND CREATIVE PROPUCTS FROM THE PERSPECTIVE OF RURAL REVITALIZATION

作　　者：范伟[1] 吴宜航 卢怡安 FAN WEI;WU YIHANG;LU YIAN

机构地区：[1]湖南师范大学美术学院

出　　处：《设计》2023年第8期100-103,共4页Design

摘　　要：在乡村振兴背景下,文旅融合开发民族IP文创产品是民族文化“走出去”的重要载体。本文通过剖析民族IP文创产品的现状以及开发价值,梳理民族IP符号的结构组成方向,运用“形意场”创新思维设计的内在逻辑与方法,旨在探寻民族文化因子融入文创产品中继续生存与发展的契合点,助力乡村振兴。The context of rural revitalization,the integration of culture and tourism to develop national IP cultural and creative products is an important carrier of national culture"going out".This paper analyzes the current situation and development value of national IP cultural and creative products,sorts out the structure and composition direction of national IP symbols,and uses the internal logic and method of innovative thinking design of"the field of form and meaning",aiming to explore the integration of national cultural factors into cultural and creative products.The meeting point of survival and development to help rural revitalization.

关 键 词：乡村振兴 IP文化 旅游文创 形意场 产品创新 

分 类 号：TB472[一般工业技术—工业设计]