基于认知契合理论的移动购书类应用设计研究  

RESEARCH ON MOBILE BOOK STORE APP DESIGN BASED ON COGNITIVE FIT THEORY

作　　者：郝媛 HAO YUAN;XIE WEI

机构地区：[1]江南大学设计学院

出　　处：《设计》2023年第8期104-107,共4页Design

摘　　要：探索认知契合理论在移动购书设计中的应用,以设计出更精准的移动购书界面,提升用户体验,为移动购书类应用设计开发提供参考依据。首先分析认知契合理论应用于移动购书类应用的技术可行性和具体方法,其次通过调研分析用户需求,以此提炼移动购书中三类用户内部表征特点,最后基于认知契合,提出基于三类内部表征的移动购书设计策略。借助认知契合理论分析得出,移动购书用户的购物动机、购买前信息搜寻行为和购物价值特征,提出动机提升策略、行为引导策略和价值导向策略。认知契合理论的运用能够帮助设计和开发者了解用户内部特征,设计契合用户行为和价值的策略。This paper explores the application of cognitive fit theory in mobile book purchase design,so as to design a more accurate mobile book purchase interface,enhance user experience and provide reference for mobile book purchase application design and development.Firstly,this paper analyzes the technical feasibility and specific methods of applying cognitive fit theory to mobile book purchase,secondly,through investigation and analysis of users'needs,so as to refine the characteristics of three types of users'internal representations in mobile book purchase,and finally,based on cognitive fit,puts forward the design strategy of mobile book purchase based on three types of internal representations.Based on the analysis of cognitive fit theory,it is concluded that the shopping motivation,information searching behavior and shopping value characteristics of mobile book buyers,and the motivation promotion strategy,behavior guidance strategy and value-oriented strategy are put forward.The application of cognitive fit theory can help designers and developers to understand the internal characteristics of users,and design strategies that fit users'behaviors and values.

关 键 词：认知契合 移动购书 App设计 购物动机 社区构建 

分 类 号：TB472[一般工业技术—工业设计]