融贯思政、赋能农品的包装设计课程教学改革与实践  

REFORM AND PRACTICE OF PACKAGE DESIGN CURRICULUM INTEGRATING IDEOLOGY AND POLITICS FOR AGRICULTURAL PRODUCTS

作　　者：李明[1] 苟晓梅[1] LI MING;GOU XIAOMEI

机构地区：[1]盐城工业职业技术学院艺术设计学院

出　　处：《设计》2023年第9期94-97,共4页Design

基　　金：2019年江苏省高校“青蓝工程”优秀青年骨干教师资助项目(苏教师(2019)3号);盐城工业职业技术学院2022年校级课程思政示范课程建设项目《包装设计》。

摘　　要：乡村振兴政策深入推进,使得农产品的包装设计成为行业关注的热点。教育理念和信息技术的更新,加上包装设计新的国家标准出台,推动了包装设计课程的改革。教学设计上,以包装视觉形象设计教学项目为例,从重构学习内容、开展学情分析、更新教学资源、确立教学理念和策略等方面进行探索;课程思政上,将时政热点、地域文化、创新意识等融入包装设计教学各模块,贯穿整个课程,提升人才培养;项目实践中,以地方乡村特色农产品为对象开展包装设计,服务乡村振兴。With the deepening of rural revitalization policy,the packaging design of agricultural products has become the focus of the industry.The update of education concept and information technology,coupled with the introduction of new national standards for packaging design,has promoted the reform of packaging design curriculum.In terms of teaching design,taking packaging visual image design teaching project as an example,this paper explores the reconstruction of learning content,carrying out learning situation analysis,updating teaching resources,and establishing teaching concepts and strategies.In the course of ideological and political,the current political hot spots,regional culture,innovation consciousness into the packaging design teaching modules,throughout the whole course,and improve talent training.In the project practice,the packaging design of local rural agricultural products is carried out to serve rural revitalization.

关 键 词：课程思政 农产品 包装设计 地域文化 教学改革 

分 类 号：TB482-4[一般工业技术—包装工程]