城郊旅游形象视觉设计要素的多元融合--以麒麟水乡为例  

MultipleIntegration of Visual Design Elements of Suburban Tourism Image:A Case Study of Qilin Water Town

作　　者：战晓良[1] ZHAN Xiaoliang(School of Fine Arts,Qujing Normal University,Qujing Yunnan 655011,China)

机构地区：[1]曲靖师范学院美术学院,云南曲靖655011

出　　处：《曲靖师范学院学报》2023年第2期114-118,共5页Journal of Qujing Normal University

基　　金：曲靖高校社会科学界联合会科研课题“乡村振兴背景下农产品品牌形象建设研究”(QJGXSKL202221)。

摘　　要：农业区旅游品牌化形象建设的视觉设计中,将区域文化与旅游建设相结合是其典型发展趋势,研究结合“麒麟水乡”旅游形象设计案例,探讨视觉设计中多元要素的融合设计方式,设计与文化角度分析典型处理方法的应用价值,力求从策略和方法上支撑形象设计质量的提高。The combination of regional culture and tourism construction is a typical development trend in the visual design of tourism brand image construction in agricultural areas.The study combines the case of tourism image design of"Qilin Water Town"in Qujing,discusses the fusion practice of multiple elements in visual design,analyzes the application value of typical treatment methods from the perspective of design and culture,and strives to support the quality of image design from the perspective of strategy and method.

关 键 词：乡村振兴 城郊旅游 地域文化 视觉形象设计 

分 类 号：J519[艺术—艺术设计]