中国电影在“一带一路”沿线国家传播效果及制约因素的实证分析  

An Empirical Study on the Dissemination Effect and Constraining Factors of Chinese Films in Countries along the Belt and Road

作　　者：李守石 赵燕 LI Shoushi;ZHAO Yan(School of Communication,East China Normal University,Shanghai 200241,China;School of Public Administration,Fujian Normal University,Fuzhou 350007,China)

机构地区：[1]华东师范大学传播学院,上海200241 [2]福建师范大学公共管理学院,福州350007

出　　处：《上海交通大学学报（哲学社会科学版）》2023年第4期117-132,共16页Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)

基　　金：北京社科基金重点项目“‘一带一路’背景下影视中的国家形象建构与传播研究”(19JDYTA003)。

摘　　要：中国电影面临着“外冷内热”的局面,考察中国电影的对外传播效果有助于反思和提升中国电影的国际传播能力。文章通过质性与量化相结合的方法,考察了中国电影在“一带一路”沿线国家——土耳其、埃及、阿曼和约旦的传播效果后发现,由于该地区整体经济发展水平不高,电影院数量少,消费水平低,电影消费意识不足,以及文化差异,“双重把关人”和翻译等问题,中国电影在该地区的传播效果不佳。基于传播过程理论,在中国电影未来的对外传播中,需要从渠道畅通、信息准确、受众接受、文化交融、制度宽限这五个方面逐一分析和消除影响传播效果的制约因素,从而以更有效的方式在主体互动中构建良好中国形象。The communication effect of Chinese film is a hot research topic in domestic but is not much of a concern abroad.Studying the external communication effect of Chinese films helps reconsider and improve the international communication ability of Chinese film.This paper investigates the communication effects of Chinese film in Turkey,Egypt,Jordan,and Oman by combining qualitative and quantitative methods.The results indicate that in this area,the overall economic development is poor,the cinemas are few and far between,the consumption level is low,the film consumption consciousness is insufficient,the cultural conservatism,the“double”gatekeepers,and translation problems lead to the poor communication effect of Chinese films.Based on the theory of communication process,it is suggested that it is necessary to analyze the five factors of smooth channels,accurate information,audience acceptance,cultural integration,and inclusive regulations to better build a good image of China through the interaction of film media in the future external communication of Chinese film.

关 键 词：“一带一路” 中国电影 传播效果 制约因素 

分 类 号：J943[艺术—电影电视艺术] G206[文化科学—传播学]