北京市美丽休闲乡村发展现状及对策研究  

Research on the Present Situation and Countermeasures of Beautiful Leisure Villages Development in Beijing

作　　者：聂紫瑾[1] 李勋[1] 赵菲[1] 李琳[1] NIE Zijin;LI Xun;ZHAO Fei;LI Lin(Beijing Agricultural Technology Extension Station,Beijing 100029,China)

机构地区：[1]北京市农业技术推广站,北京100029

出　　处：《天津农业科学》2023年第5期61-68,共8页Tianjin Agricultural Sciences

基　　金：北京市景观休闲农业创新团队(BAIC09-2022)。

摘　　要：美丽休闲乡村推介是农业农村部和北京市促进乡村休闲业态集群式发展的重要举措。为总结美丽休闲乡村发展经验、推动北京市休闲农业高质量发展,通过美丽休闲乡村申报表和监测表分析、实地考察,以及大众点评网点评情况比对,分析了76个北京市市级及以上美丽休闲乡村的规模布局、产业资源和旅游资源情况、景观建设情况,以及经营主体、经营业态、品牌营销等休闲农业产业情况,初步总结美丽休闲乡村发展目前存在的主要问题,包括主题化建设不突出、产业融合程度不高、伴手产品开发不足、文化挖掘利用不够、网络传播渠道不畅等,提出了加强主题乡村建设、推动产业深度融合、丰富伴手产品内容、深化文化挖掘利用、强化品牌网络营销等发展建议,以期为北京市休闲农业振兴乡村提供思路。The promotion of beautiful leisure villages is an important measure of the ministry of agriculture and rural affairs and Beijing to promote the cluster development of rural leisure formats.In order to summarize the development experience of beautiful leisure villages and promote the high-quality development of leisure agriculture in Beijing,this paper analyzed the scale layout,resources,landscape construction and leisure agriculture industry of 76 beautiful leisure villages in Beijing,through the analysis of declaration forms and monitoring forms of beautiful leisure villages,field visits and comparison of comments on public comment websites.The beautiful leisure villages are plagued by problems such as lack of thematic construction of villages,low degree of industrial integration,insufficient development of souvenirs,insufficient utilization of cultural elements,and unsmooth network communication channels.Some development suggestions qre put forward,such as strengthening the construction of theme villages,promoting the deep integration of industries,enriching the content of souvenirs,deepening culture excavation and utilization,and strengthening network marketing,in order to provide ideas for strengthening the rural vitalization function of leisure agriculture.

关 键 词：北京 美丽休闲乡村 休闲农业 现状 建议 

分 类 号：F327[经济管理—产业经济] S-9[农业科学]