历史名人的文化遗产投射与感知形象研究——基于海南冼夫人的历时性分析  

Research on the Cultural Heritage Projection and Perception Image about the Historical Figures:A Diachronic Analysis of Madame Xian in Hainan

作　　者：付业勤 曹文明 冯晓兵[3] FU Ye-qin;CAO Wen-ming;FENG Xiao-bing(School of Tourism,Hainan Normal University,Haikou,Hainan,571158,China;School of History and Culture,Hainan Normal Urniversiy,Haikou,Hainan,571158,China;School of Tourism,Leshan Normal College,Leshan,Sichuan,614000 China)

机构地区：[1]海南师范大学旅游学院,海南海口571158 [2]海南师范大学历史文化学院,海南海口571158 [3]乐山师范学院旅游学院,四川乐山614000

出　　处：《西华大学学报（哲学社会科学版）》2023年第3期61-79,共19页Journal of Xihua University(Philosophy & Social Sciences)

基　　金：海南省哲学社会科学规划项目“建设自贸区(港)背景下海南冼夫人文化旅游开发研究”[项目编号:HNSK(YB)18-26];海南省哲学社会科学规划项目“海南旅游业俄罗斯市场融入研究”[项目编号:HNSK(YB)20-28];海南师范大学研究生创新科研课题“自贸港背景下海南特色传统文化创造性转化与创新性发展的旅游实践”(项目编号:hsyx2022-41)。

摘　　要：文化遗产形象是信息供给主体内容投射与信息需求主体内容感知的共同作用结果。文章基于供需对比视角,采集2002—2021年专业投射与用户感知的网络文本,使用扎根理论、词频分析、情感分析和语义网络等文本挖掘方法,以海南的历史名人冼夫人为例,对历史名人主题文化遗产的投射与感知形象,从“认知—情感—整体”三个维度解构,分析文化遗产形象的20年演进历程。研究发现:海南冼夫人文化遗产形象包括物理、事理和人理形象三类;投射与感知形象的情感倾向都以正面为主;投射形象呈现“历史人物→文化遗产→节庆活动+旅游演艺”的扩散模式、感知形象为“演艺活动→历史人物→节庆活动”的扩散模式;文化遗产形象要素出现旅游化趋势,情感倾向从消极向积极转化,投射形象网络结构中心化趋势加强、感知形象网络呈多中心趋向。The image of cultural heritage is the outcome of the collaborative fforts between the information supply subjects and information demand subjets.Adopting a suppl demand compariscn approach,this study gathered online texts on proessional projection and user perception fom 2002 to 2021.Text mining techniques such a grounded theory,ftequency analysis,sentiment analysis,and semantic networks were employed to deconstuct the proiecton and perception imgcs of Madame Xian in Hainan fom the three dimensions of cognition,emotion,and the cntirety.This analysis facilitated the identification of the 20-year evolution of the cultural heritage image.The study revealed that the image of Madame Xian cultural heritage can be categorized into three groups,ie,image of things,image of events and image of people.The emotional tendencies of both the projection and perception images were predominantly positive.The projection image showed a dissemination pattern of"histonical figures→culbural heritage→festive activitis→tourism performances"while the perception image exhibited a disemination pattern of"performance activities→historical figures-→festive activities".The cultural heritage image elements demonstrated a trend towards tourism,and the emotional tendencies shifted ftom negative to positive.The proicction imgge network structure exhibited a trend towards cenralization,while the perception image network tended to be multi-centered.

关 键 词：文化遗产形象 供需对比 三维解构 历时演化 历史名人主题文化遗产 海南冼夫人信俗 

分 类 号：F592.6[经济管理—旅游管理]