数据挖掘技术在搜索引擎上的应用研究  

Research on Application of Data Mining Technology in Search Engines

作　　者：李国海 程潇 LI Guohai;CHENG Xiao(Guangxi Minzu University,Nanning,Guangxi Zhuang Autonomous Region,530000 China;Hubei Minzu University,Enshi,Hubei Province,445000 China)

机构地区：[1]广西民族大学,广西南宁530000 [2]湖北民族大学,湖北恩施445000

出　　处：《科技资讯》2023年第8期5-8,76,共5页Science & Technology Information

摘　　要：随着计算机技术的快速发展,数字化的生活和沟通方式会信息的产生与堆积产生大量的数据,为了将这些大量的数据转化成需要的、可以利用的信息和知识,便形成了数据挖掘。数据挖掘是人工智能和大数据的结合,其可以从大量冗杂混乱的信息中挖掘出所需要的信息。通过分析、整合、挖掘大量的数据,可以使人们更加有效地获得有用的信息,方便了企业信息流通速度,精简了商务管理的过程,使信息的获取变得高效起来。在搜索引擎上应用数据挖掘技术更可以使搜索变得极为方便简洁。文章先介绍数据挖掘和搜索引擎的概念和原理,论述了数据挖掘给搜索引擎带来的方便,为网上的用户提供了有效的查询服务,提高了搜索引擎的效率。With the rapid development of computer technology,digital ways of life and communication lead to the creation and accumulation of information,generating a large amount of data.In order to transform these large amounts of data into the information and knowledge we need and can use,data mining is formed.Data mining is a combination of artificial intelligence and big data,which can mine the information we need from a large amount of messy information.By analyzing,integrating,and digging up large amounts of data,people can get useful information more effectively,which facilitates the speed of enterprise information circulation,streamlines the process of business management,and makes information acquisition more efficient.Applying data mining technology to the search engine can make the search extremely convenient and concise.This article first introduces the concepts and principles of data mining and the search engine,and discusses the convenience brought by data mining to search engines,provides effective query services for online users,and improves the efficiency of search engines.

关 键 词：数据挖掘 搜索引擎 互联网 WEB数据挖掘 

分 类 号：TP391.3[自动化与计算机技术—计算机应用技术] TP311.13[自动化与计算机技术—计算机科学与技术]