全媒体时代背景下传统纸媒转型困境与路径分析  

Analysis on the Dilemma and Path of Traditional Paper Media Transformation under the Background of Omnimedia Era

作　　者：路春辉[1] LU Chunhui(Guangdong Engineering Polytechnic,Guangzhou 510520,Guangdong,China)

机构地区：[1]广东工程职业技术学院,广东广州510520

出　　处：《工程技术研究》2023年第5期190-192,196,共4页Engineering and Technological Research

基　　金：教育部科技发展中心云衢科技项目“5G移动互联网技术背景下的虚拟现实教学应用研究与实践”(2020YQ001)。

摘　　要：现在科技的快速发展推动了社会的变革与更新,各行各业都积极加强对计算机网络技术和大数据技术的应用,而以这两种技术为发展基础的新媒体也越来越多,全媒体时代的到来让当前的媒介形态愈加丰富,同时对传统纸媒带来了巨大的冲击。基于此,文章以全媒体时代为背景,分析数字媒体的应用及其在新闻信息传播的时效性及信息内容方面对传统纸媒的冲击,然后分析全媒体时代背景下传统纸媒转型困境和原因,最后提出具有针对性的全媒体时代背景下纸媒转型发展策略,以供参考。Nowadays,the rapid development of science and technology has promoted the transformation and renewal of society.All walks of life are actively strengthening the application of computer network technology and big data technology,and there are more and more new media based on these two technologies.The arrival of the omnimedia era has enriched the current media form and brought great impact on traditional paper media.Based on this,this paper takes the omnimedia era as the background,analyzes the application of digital media and its impact on traditional paper media in terms of the timeliness of news and information dissemination and information content,and then analyzes the dilemma and reasons of traditional paper media transformation under the background of the omnimedia era.Finally,it proposes targeted paper media transformation development strategies under the background of the omnimedia era for reference.

关 键 词：全媒体时代 纸媒转型 数字媒体 数字化转型 

分 类 号：G206[文化科学—传播学]