装饰艺术运动对欧美汽车标志设计的影响  

The Influence of the Art Deco Movement on the Logo Design of European and American Automobiles

作　　者：谭双杨 陈沙沙[1] TAN Shuangyang;CHEN Shasha(Baoji University of Arts and Sciences,Baoji 721013,China)

机构地区：[1]宝鸡文理学院,陕西宝鸡721013

出　　处：《鞋类工艺与设计》2023年第9期66-68,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：车标作为标志设计不仅仅是用于识别车辆特征,更重要的是在特定时代下体现品牌文化。文章以欧美汽车标志为例,从设计要素、设计形式和设计理念3个方面,阐释了装饰艺术运动对汽车标志设计的影响。装饰艺术运动不仅对当时车标设计产生影响,而且对后来车标演化过程中也有参考作用。As a logo design,car logos are not only used to identify vehicle features,but more importantly,to reflect brand culture in a specific era.The article takes European and American car logos as an example to explain the influence of decorative art movement on car logo design from three aspects:design elements,design forms,and design concepts.The decorative art movement not only had an impact on the design of car logos at that time,but also had a reference role in the evolution of car logos later on.

关 键 词：装饰艺术运动 汽车标志 设计要素 设计形式 设计理念 

分 类 号：J524.4[艺术—艺术设计]