视觉识别设计与水墨艺术的实践应用研究  

Practical Application of Ink Art in Brand Image Design

作　　者：文华 WEN Hua(Xi'an Siyuan University,Xi'an 710000,China)

机构地区：[1]西安思源学院,陕西西安710000

出　　处：《鞋类工艺与设计》2023年第9期78-80,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：作为中国传统书画的典型代表,水墨画是以水墨为原料生成的具备浓淡相宜且层次分明的水墨图案,其传承了水墨画传统形式,吸收了西方水墨画语言形式,以现代化新媒体技术为辅助实现了创新性发展,演变成了同时具备个性精神与人文关怀的载体。水墨艺术与视觉识别设计本是独立个体,却又彼此联系。水墨艺术作为中国传统文化元素的视觉传达符号,将其应用于视觉识别设计中,不仅可彰显水墨艺术底蕴与文化内涵,还可促使视觉识别设计更具艺术性与文化性。据此,本文对水墨艺术与视觉识别设计进行了概述,并主要对水墨艺术在视觉识别设计中的实践应用做了深入探索。As a typical representative of traditional Chinese painting and calligraphy,ink and wash painting is an ink and wash pattern with appropriate shades and distinct layers,which is generated from ink and wash.It inherits the traditional form of ink and wash painting,absorbs the language form of western ink and wash painting,realizes innovative development with the assistance of modern new media technology,and evolves into a carrier with both personality and humanistic care.Ink and wash art and brand image design are independent individuals,but they are connected with each other.As a visual transmission symbol of traditional Chinese cultural elements,applying ink and wash art to brand image design can not only highlight the ink and wash art and cultural connotation,but also promote brand image design to be more artistic and cultural.Based on this,this paper summarizes ink art and brand image design,and mainly explores the practical application of ink art in brand image design.

关 键 词：视觉识别设计 水墨艺术 文化底蕴 艺术感染力 

分 类 号：J524[艺术—艺术设计]