平面视觉下的导视设计  

Guide Design Under Plane Vision

作　　者：钟砚涛[1] 杨淼涵 ZHONG Yantao;YANG Miaohan(Changzhou University,Changzhou 213164,China)

机构地区：[1]常州大学,江苏常州213164

出　　处：《鞋类工艺与设计》2023年第9期81-83,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：导视设计是现代视觉识别系统的重要组成部分,它不仅有着引导、说明、指示等功能,更是营造风格、塑造文化的重要环节。本文从平面视觉的角度出发,结合了国内外优秀的导视谁案例,探讨了导视设计的基本原则,分析了导视设计中平面视觉元素的组成,为导视设计提高准确性、艺术性提供可实践性地参考和设计思路。Guide design is an important component of modern visual recognition systems,which not only has the functions of guidance,explanation,and instruction,but also is an important link in creating style and shaping culture.From the perspective of plane vision,this article discusses the basic principles of guide design,analyzes the composition of plane visual elements in guide design,and provides practical reference and design ideas for improving the accuracy and artistry of guide design,combining with the cases of excellent guide designers at home and abroad.

关 键 词：平面设计 导视设计 塑造文化 

分 类 号：J524[艺术—艺术设计]