数字藏品与“元宇宙”身份标识:电影衍生品的数字化布局  

Digital Collections and"Metaverse"ldentifiers:The Digital Layout of Film Derivatives

作　　者：陆佳佳 LU JiaJia

机构地区：[1]浙江师范大学艺术学院

出　　处：《电影理论研究（中英文）》2023年第1期58-63,共6页Journal of Film Studies

基　　金：国家社科基金艺术学青年项目“电影刊物与早期中国电影产业史的互构(1921-1949)”(项目批准号:21CC175)的阶段性研究成果。

摘　　要：数字藏品基于区块链技术的属性决定了其“元宇宙”身份标识的核心逻辑。区块链技术中不可篡改性的特性,同时赋予数字藏品与电影融合中独特的衍生品数字化布局景观:即在电影发行层面,不断完善版权保护的基础上持续刺激电影后产品/衍生品开发的长线逻辑,重构与升级电影发行的“流量系统”;在影像艺术层面,构建数字想象力的栖居地,构建“视觉数据库”的IP景观花园。因而,探讨与挖掘数字藏品与“元宇宙”对于电影IP赋值的合理性,将是推动电影IP数字化布局的有效路径。The blockchain-based trait of the digital collections determines the core logic of its"Metaverse"identity.At the same time,the immutable nature of blockchain vests a unique digital layout of derivatives featured by the integration of digital collections and films.At the level of film distribution,the layout constantly improves copyright protection,continues to stimulate the long-term logic of post-film product/derivative development,and reconstructs and upgrades the"flow system"of film distribution.In terms of of image art,the layout constructs the dwelling place for the digital imagination and the IP landscape garden of"visual data base".As a result,it will be an effective way to promote the digital layout of movie IP to explore and excavate the rationality of digital collection and"Metaverse"for movie IP assignment.

关 键 词：数字藏品 电影IP 数字化布局 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术] J943[自动化与计算机技术—计算机科学与技术]